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FLEXO Magazine : September 2014
PUBLISHER’S INK Formidable Formats New Mindset Necessary! Three simple, clear words reflect the recurring message contained in this issue. Traditional label printers are evolving into narrow web converters. Solid opportunities continue to emerge. Innovative, resourceful, energetic and determined flexographers can latch onto them, strengthen their competitive advan- tage, secure new clients and expand options to current customers. Studies confirm the trend. New applications are offering higher and higher levels of aesthetic appeal, while often serving as more sustainable and Earth friendly alternatives to long accepted print formats. To the consum- er product company, the additional space available in pouch, shrink sleeve, stickpack and similar formats is proving a boon to marketing efforts and a billboard of sorts that catches shoppers’ eyes. Graphics are at the highest quality, making brand identification a premium attraction. CONFIDENCE BUILDERS These packages are portable, efficient and contemporary. They generally consume less material and generate less waste. As a result of smaller sizes, warehousing requirements and transportation costs are being trimmed. CENTRAL IMPRESSIONS Go Big Though I would never pay for a member- ship, I gladly shop at wholesale stores like BJ’s, Costco and Sam’s Club. I don’t feel guilty about it, because I refuse to spend money—on a member card—just for the privilege of spending money—on, say, a pal- let of toothpaste. I use family members’ cards without incident; by not cutting my hair for a few months, I bear a striking resemblance to a “Kathleen” or a “Cheryl.” I have a pair of shelf units in my garage for storing things like Christmas ornaments, suitcases and off season clothes. More rele- vant, several shelves are full of bulk things— deodorant, dishwasher pods, Ziploc bags, paper towels. When I lived in an apartment, buying in bulk wasn’t too feasible. Since I bought my house, I’ve veered toward stocking up on non perishable items. And it’s great. Rarely running out of things is nice. The discounts that come with buying in quantity are worth it in the long run, although it does give me pause when the cashier rings up $30 in garbage bags. But this isn’t shopping to stock a bomb shelter or prepare for the apocalypse, nor is it hoarding. To me, it’s logical: I’m going to use napkins regardless, so why not buy a lot one time, “Demand in this short run, quick turn environment— narrow web’s new marketplace—is robust, leading to a resurgence in confidence on the part of proactive labelmakers turned narrow web converters. ” 14 FLEXO | SEPTEMBER 2014