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FLEXO Magazine : September 2014
Demand in this short run, quick turn envi- ronment---narrow web's new marketplace---is robust. And that, according to some industry insiders, is leading to a resurgence in con - dence on the part of proactive labelmakers turned narrow web converters. Members of this group have recognized the fundamental change in how brand owners look at their product lines and exactly how they want them presented on store shelves. To modern printer entrepreneurs, today's highly complex container shapes a ord the chance to enhance decorative options and technologies. e moves can bring new customers and new packaging formats. And that ts their strategic plan of focusing on continuous development of new processes. GREAT EXPECTATIONS ey have come to see evolving packaging formats as game changers that contribute to disciplined cost controls, enhanced opera- tional e ciencies and the building of a better bottom line. ey've seized upon the news and the projections it contains, Namely, forecasts that portend: • 6.5 percent annual growth in stand up pouch volumes • 5 percent yearly improvement in exible pouch business • 10.2 percent annual gains attributable to gaining popularity of stickpacks • 12.5 percent label market share of stretch and shrink sleeves eirs is a story of a vibrant business, beyond labels. And on the eve of Labelexpo Americas 2014, it's one that deserves to be told. at a lower cost per unit, versus buying a few every so o en, making trips to the store and spending more in the end? When I read some of the industry forecasts, I wonder if I'm an outlier. e theme of this issue is nding new opportunities for narrow web printers and a lot of those opportunities involve single serving sizes. ey're conve- nient and portable. Younger demographics eat them up. If it's a food package, they literal- ly eat them up. I am in that younger demographic---much to the chagrin of FTA sta ---and I prefer to purchase the things I buy repeatedly in larger quantities. If a recipe calls for a weird spice I never use, I'll buy a small size. When there were some ants getting under the front door earlier this summer, I bought the single use repellant spray. ese were items I didn't plan on buying again in the near future, if ever, so I see the appeal of a "grab and go" format. But a repeat purchase---by de nition something I'm going to spend money on time and time again---I want the best bang for my buck. I hope companies remember that. And when the apocalypse does come, and you need some toilet paper, you know who to call. FTA Board of Directors FFTA Board of Trustees Lon Robinson III Chairman, FTA Board of Directors Tension Corporation Allen Marquardt Chairman, FFTA Board of Trustees Kimberly-Clark Corporation Peter Hartman FTA Chair Elect Polymount U.S., LLC Howard B. Vreeland, Jr. FFTA Chair Elect Anderson & Vreeland, Inc. Dan Doherty FTA/FFTA Treasurer Prairie State Group Jason Barrier FFTA Vice Chair, Project Evaluations Printpack Danny Christianson FFTA Vice Chair, Scholarships Farnell Packaging Ltd. John Crammer FTA Vice Chair, Education/CPCs Best Label Jack Fulton FTA Vice Chair, Suppliers Printron Kelly Roberts FFTA Vice Chair, Solicitations Can exographics Hank Welter FTA Vice Chair, Printers/Converters Coveris High Performance Packaging Mark Cisternino President Flexographic Technical Association Ian Hole Esko Alexander James Harper Corporation of America James Stone G3 Enterprises Mary Sullivan Mark Andy Inc. FLEXO® Magazine Editorial Advisory Committee Richard Cervarich DuPont Packaging Graphics Catherine Haynes All Printing Resources Jean Jackson Praxair Surface Technologies Brad Keys Staples Print Solutions John Meyer Color Resolutions International David Nunez John Paine C-P Flexible Packaging Paul Wilson Encore Washington Ltd