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FLEXO Magazine : September 2014
...by choosing the right anilox and sleeve supplier! Apex offers you a complete Flexo product package! This is what Apex is known for: Quality. Service. Innovation. Reliability. No matter whether you choose GTT, our high-class Ultracell anilox rolls, the new Flexo Bridge & Plate sleeves, or our cleaning/maintenance products, counting on Apex always means counting on durable high quality products and perfect customer service. CONVENTIONAL ANILOX. UNCONVENTIONALQUALITY. ® THE FUTUREOF FLEXO ® ®ACCURATE, DURABLE& NEW APEX NORTH AMERICA Tel: 724 379 8880 www.apex-groupofcompanies.com firstname.lastname@example.org APEX FRANCE +33(0)475463942 email@example.com t e APEX EUROPE +31(0)497361111 firstname.lastname@example.org t e APEX DEUTSCHLAND +49 (0) 2823 929 360 email@example.com t e APEX ITALY +39 (0) 331 379 063 firstname.lastname@example.org t e APEX IBERĺCA +34 (0) 93 583 1012 email@example.com t e APEX ASIA +65 (0) 6284 7606 firstname.lastname@example.org t e APEX LATIN AMERICA +55 (0) 41 3677 2678 email@example.com t e I nventedby ApexGroupofCompan i es Genet i cT r ansfer Techno l ogy EUROPE : EP2121339 USA : 8 . 397 . 633B2 C HINA : ZL200880125338 . 2 JAPAN : 5301562 O t h erf o rei gnpa te n ts p e nd i ng GTT-Patents Awards, Certifications and Patents USE, CARE AND MAINTENANCE ADVICE Visit us! Visit us! Stand 5610 Stand 5610 pany commissioned AC Nielsen to conduct a study of 800 consumers to help understand their preference for label format. The study confirmed the on shelf effectiveness of and preference for high contour bottles featuring shrink sleeve labels. The study also demon- strated that shrink sleeve labels create stron- ger consumer emotional connections than traditional labels and act as a key influencer of initial product trial and long term sales. Practical Advantages Sleeve labels also offer advantages for the more practical aspects of packaging design. For example, preformed shrink film bands, which are manufactured to fit particular container shapes without the need for custom design, can be attached to container caps to provide a protective, tamper evident seal. Whether for food or beverage products or for the more safety crit- ical pharmaceutical products, preform bands are a simple way of informing customers if a product has been tampered with. These bands can be perforated for easy access, as well as allowing printed safety text. To find out more about the stretch and shrink sleeve market, Smithers Pira’s report, The Future of Stretch And Shrink Sleeves to 2019, is available to purchase now. Digital Printing Forecast Includes Growth, Expansion The digital printing market may be young, but it is poised for tremendous growth over the next decade. Smithers Pira’s The Future of Digital Printing to 2024 states that the total digital market will grow by 225 percent of its 2013 value by 2024. Based on current dollar value, anticipated volume of sales would approximate $294.8 billion. Reasons cited for the segment’s growth fore- cast include: • Allows print suppliers to improve ser- vice levels offered to customers • Increased versioning/personalization makes print more targeted to end users, a valuable capability • Use as a communication channel in connection with data and technology to identify valuable customers • New opportunities for customers to make money • Ability for high value short runs • Segue into labels and packaging Early growing pains of digital printing, namely unit cost and machine productivity, are being ironed out over time. Throughput and expenses are expected to rise and drop, respectively, over this time period. According to the report, electrophotography is the major contributor to the digital market. However, inkjet is the sector, which is grow- ing more rapidly. Inkjet is forecast to overtake electrophotography after 2019, and by 2024 inkjet will account for 56 percent of the value ($165 billion) and 53 percent of the digital print volume. Over the next 10 years, the most dynamic area for change will be in the fields of pack- aging. Cartons, rigids, flexibles, metal and corrugated are sectors that will take up digital production methods. SEPTEMBER 2014 | FLEXO 21