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FLEXO Magazine : September 2014
Forecasting The Future Pet Food, Pharmaceuticals, Pouches All Predicted to Grow Atrio of recent reports from Freedonia Group shed light on what to expect in several packaging niches, in terms of growth, speci c demand and catalysts for market gains. PET FOOD PACKAGING e market for pet food packaging will grow by 4.8 percent annually through 2018 to a value of $2.5 billion. Leading the charge will be packaging that's higher value and more sophisticated, bolstered by a continued strength in pet food shipments thanks to a resurgence in the pet population. Consumers' increasing preference for nutritious foods is trickling down to their pets. As a result, pet food brands on the premium tier have begun to o er healthy choices; this is also seen as accelerating demand. Among pet food packaging types, plastic pouches will reap the rewards of a shi to more advanced formats. "Pouch demand will rise 8.3 percent per year to $540 million in 2018, the fastest pace of growth among pet food packaging types," reports Freedonia Group analyst Joe Pryweller. Multiple bene ts of plastic packaging that further entice consumers include: • Zippered closure mechanisms • Light weight • Reduced transportation costs Light weight also points to solid demand for tubs and cups. eir convenience features---speci cally, peelable lids that are less danger- ous than metal edges---will lead their continued upheaval of metal containers for packaging wet foods. Wet foods will continue to command a smaller share of the packaged pet food types, while dry food will command the largest single share of the market at 49 percent. Because dry food is o en packed in large quantity and heavy weights, bags are said to be the most used packag- ing type. Among bags, multi wall paper is the "preferred" variety, with polypropylene, forecasted to grow 8.6 percent through 2018, gaining in popularity. U.S. Pet Food Packaging Demand (in millions of dollars) Item Pet Food Packaging Demand % Annual Growth 2008 2013 2018 2008-2013 2013-2018 Bags 648 815 1,065 4.7 5.5 Metal Cans 485 570 650 3.3 2.7 Pouches 229 362 540 9.6 8.3 Folding Cartons 83 84 80 0.2 -1.0 Other 108 151 170 6.9 2.4 22 FLEXO | SEPTEMBER 2014 INDUSTRY INDICATORS