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FLEXO Magazine : September 2014
which point FDA really began to standardize health claims to include the ingredient information, serving sizes and terminology indicating a product as “low fat” or similarly. By 1993, the first version of a nu- tritional table with per serving information was finalized and has for the most part remained unchanged, except for the addition of trans fat data in 2006. Come 2015, the FDA will release a new and improved nutritional table format, aimed to make it easier to read and understand (see Image 2). Parts of the label, such as the caloric measurement, will be more pro- nounced. You can also expect to see some new information, like added sugars, while other information will be removed. Serving sizes will even be changing to more accurately reflect a true serving size based on to- day’s standards. This is all in an effort to make the label and information within it a more valuable tool for consumers to be mindful of health risks like obesity, high blood pressure and cardiovascular diseases. Once finalized, the industry will have two years (from the effective date) to make sure labels and packaging are in compliance. While CPCs have most likely already engaged their teams to start research- ing these changes for their product lines, it will certainly take time to update all labels to conform. If you are interested in more details, the FDA’s web- site (fda.gov) has additional information. The three specific areas addressed by these changes include: • Greater understanding of nutrition science • Updated serving size requirements and new labeling requirements for certain package sizes • Refreshed design SOLUTIONS TO HELP ENSURE COMPLIANCE The good news is that there are simple software solutions for prepress providers to help ensure a new product label is in compliance with these regulations, as well as update legacy art by changing the param- eters or affected elements, provided software is kept up to date. Here I will address the first level of defense and in part two of this article (in October’s FLEXO®), I will discuss powerful dynamic solutions. The first step is to start by preflighting the file, which quickly scans the job, identifying things like font size issues (see Image 3). Ideally, you need a tool that doesn’t simply provide a list of violations, but actually highlights each error in the artwork and allows the operator to zoom in to desired areas, so the user can better evaluate and correct within Adobe Illustrator (see Image 4). Of course, a preflighting tool Image 2: The proposed new nutritional label and its alternate formats. Images courtesy of FDA Image 3: Text requirements based on European regulations 34 FLEXO | SEPTEMBER 2014 PROPOSED LABEL / WHAT’S DIFFERENT Nutrition Facts 8 servings per container Serving size 2/3 cup (55g) Total Fat 8g Saturated Fat 1g Trans Fat 0g Cholesterol 0mg Sodium 160mg Total Carbs 37g Dietary Fiber 4g Sugars 1g Added Sugars 0g Protein 3g 12% 5% 0% 7% 12% 14% Vitamin D 2 mcg Calcium 260mg Iron 8 mg Potassium 235mg 10% 20% 45% 5% % DV* * Footnote on Daily Values (DV) and calories reference to be inserted here. Calories 230 Amount per 2/3 cup Servings: larger, bolder type Updated Daily Values %DV comes first New: added sugars Change of nutrients required Serving sizes updated Calories: larger type Actual amounts declared New footnote to come