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FLEXO Magazine : September 2014
Not Just A Fad The Explosive Growth & Converter Opportunities of Stickpacks Cindy M. Collins Stickpacks aren't just for avored powders anymore. e narrow tubular pouches that give stickpacks their name have won approval among active lifestyle consumers of all ages, who appreciate portion control, sustain- ability and grab and go convenience. And stickpacks have already proved they are not a fad. e stick shaped packages represent a sustainable market that will continue to increase as reclosing and dispensing components boost their competitiveness. While the U.S. market for pouch packaging is pro- jected to increase 5.1 percent annually between 2011 and 2016, the stickpack market is expected to double that gure each year during the same period. PACKAGING FOR TODAY & TOMORROW Stickpacks debuted in the 1990s but began gaining traction about ve years ago when a food manufacturer used them to provide single servings of a brand name lemonade mix. e long and narrow pack- Stickpacks represent cutting edge technology already embraced by consumers, manufacturers and brand managers. This form of flexible packaging delivers convenience, portion control and portability. Photos courtesy of Avery Dennison. 40 FLEXO | SEPTEMBER 2014 PLANTS & PROCESSES