Home' FLEXO Magazine : March 2015 Contents metallic and holographic e ects, tamper
resistant and anti counterfeiting solutions,
personalization and customization of labels,
containers and packages.
All of these tools are assisting innovative
printers/converters in strengthening their
business and building their legacies. As a
result, turnaround and speed to market times
have been improved and consumers have
taken a liking to the tech enhanced experi-
ences that modern day packaging provides.
is month, we highlight the experiences of
• New York Label & Box Works, which
boasts of its 100 plus year history via
promotional messages and websites
themed "Since 1878," and its strong ties
to the business philosophy of W. Ed-
wards Deming, father of Total Quality
Management (Page 26)
• Fortis Solutions Group, now in its very
early days, is documenting the birth of
a consolidated company a er joining
the assets of A&M Label and Labels
Unlimited (Page 14)
Both rms, and countless other FTA mem-
bers like them, are putting systems in place
to better serve customers, maximize value
propositions, di erentiate o erings and
drive continuous improvement. Strategic
directions like these are admirable and pro-
fessional. At FTA, we like what we see and
trust that you will too.
"One a er another, the designer created and
tested an endless series of arrows, colors and
tapes for a tiny tab designed to show the
consumer where to pull back the invisible,
full bleed sticker adhered to the top of the
clear iPod box. Getting it just right was this
particular designer's obsession.
"What's more, it wasn't just about one box.
e tabs were placed so that when Apple's
factory packed multiple boxes for shipping
to retail stores, there was a natural negative
space between the boxes that protected and
preserved the tab."
If you aren't a routine Apple follower, you
might think a tale like this is hyperbole, but I
would not be surprised to nd a room lled
with box a er box a er box, each one with
the tiniest of di erences, somewhere inside 1
In nite Loop in Cupertino, CA. e compa-
ny was awarded a U.S. patent for the original
iPhone's packaging; whether or not you think
such a thing can be patented, it's more proof
of how much Apple cares.
Customers notice. Search YouTube for "apple
unboxing" and there are more than 1 million
results. Of people opening boxes! Some have
more than 1 million views! I don't think it's
crazy or fanatic; I think it's proof that con-
sumers truly do care about packaging.
Ive gives a great quote in Walter Isaacson's bi-
ography of Jobs, titled Steve Jobs , that would
be right at home on a banner in a pressroom
or prepress shop or brand owner's o ce:
"I love the process of unpacking something.
You design a ritual of unpacking to make
the product feel special. Packaging can be
theater; it can create a story."
Every label printer/converter that talks to FLEXO
advocates the very same thing: smart, efficient
use of available resources."
FTA Board of Directors
FFTA Board of Trustees
Lon Robinson III
Chairman, FTA Board of Directors
Chairman, FFTA Board of Trustees
FTA Chair Elect
Polymount U.S., LLC
Howard B. Vreeland, Jr.
FFTA Chair Elect
Anderson & Vreeland, Inc.
Prairie State Group
FFTA Vice Chair, Project Evaluations
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPCs
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printers/Converters
Coveris High Performance Packaging
Flexographic Technical Association
Harper Corporation of America
Mark Andy Inc.
FLEXO Magazine Editorial
DuPont Packaging Graphics
All Printing Resources
Staples Print Solutions
Color Resolutions International
C-P Flexible Packaging
Encore Washington Ltd.
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