Home' FLEXO Magazine : May 2015 Contents View The Debut Issue:
rinting formats succeed by meeting the
expectations of brand o
to a recent Smithers Pira
hite paper, titled
igital Print for Packaging: Four Ways
• Packaging that’s fit for purposeinter
s of strength, resistance
• Graphicsqualitythat enablestheconsu
• Design andgraphicsthat canpro
ote sales andprovideinfor-
ance infilling lines, distribution syste
ithers Pirahas collected exa
ples ofhow digital printing,the
aking a caseforits usagebydelivering onfour
sp ecificbrand owner needs.
It’s not news, but it bearsrepeating:Shelves are crowded, andthefirst
thing apackage needsto do, beforeit can de
resealability or not har
ent,is grab a consu
attention. So it’s no surprisebrand owners arede
andi ng dig it al
uch likethey continue to de
add value to
their packages, withanendgoal of differentiating the
sea of co
ne digital printer
anufacturer heedingthiscallisIsrael based
Scodix, which offers a nu
ber of specialized
uniqueeffects top ackaging.An exa
pleof theseeffects is seenin the
pany’s R ainbowdigitalglittering station. It prints glitterto select-
ed areas of apackage, so
ething the co
pany saysit plans to usein
conjunction with cartonpackaging for thecos
etic and otherhigh
value product industries.
and for differentiationispushing digital printer
anuf act ur-
ers to expandtheir offerings, too. S
ithers Piracites upco
Pand recent releases fro
Scr een as exa
of catering to brand owner needs.
ers can be corralledinto groups based ontheir age, sex,
wherethey liveand other de
ographics, andthereispackaging that
appealsto thoseniches. But truepersonalizedpackaging can seg
thosegroups evenfurtherandbe an evengreaterdraw. There’s a rea-
son tourists buy
iniature license plates and
ugs withtheir na
Living In Harmony
Applying Digital Technologies to Flexo
Lee Z erfas s
Digital printing technology has been grow-
ing at a rapid rate. As the format contin-
ues to expand, more and more flexogra-
phers are taking notice and asking a lot of
questions, both general and specific:
• Is this just atrend?
• Do I need adigitalpressto be competitive?
• How much shouldmy company invest indigital?
• What specific technologies are right for our customers?
• What specific technologies are right for my company?
• Howdo we measuretheROI?
Raisingquestionslikethese is an importantfirst step to evaluatingthe
efficacy of any new technology.Here, we’lldiscuss two—digital printers
and the digital front end (DFE). And when considering alarge new
undertaking,it helpsto break downthe optionsinto digestible chunks.
AsI wrote inFLEXOMagazine(“ExpandedGamut Flexo,” November
2014), we’re seeing more and more short runs, to thepoint that it’s
collectively understoodthat these types of jobs are hereto stay.Will
that changethecapacity or volume ofprinted pieces?Because of the
increased variety, the answer is typically “no .” Di gi tal printing allows
for complex designs that include variable data, lot numbers and other
uniquepieces of information.
Microbreweries are a good example of a perpetual short run oppor-
tunity.Therehas been an explosion of small craft brews, hobbyists, co
ops andproducers of smaller/exoticbrands, withtheBrewers Associa-
tion reporting it now has 2,300 producers and 45,000 members. These
companies can produce as many variations asthey seefit andtheir
label printing costs are controlled, thanks to their print partner.
Or take that recent nationwide soda project, where individuals’ names
were printed onbottles and cans, as an illustration of thepower of
digital print and what it can meanto consumer goods andthecus-
tomer. The allure offinding one wastoo great to ignore: The majority
of us couldn’t helpbut stopto seeif theproducts had our name, our
kids’ names, our friends’ names or our relatives’ names. There were
stories of people on queststo find cans andbottleswith their name.
Someeven bought thecans to pass out asgifts.
A project of this size needed alot of suppliers—inthe dozens—and one
or more digitalpressesat eachprinter. This was ascenario where digital
printing wasn’t just helpful, it was mandatory: Without a digital print
solution, this campaign would not have beenfeasible, neither econom-
ically nor logistically.Between allthe press changes, makeready, waste
and labor, it would have beendead before it even started.
“A digital press will be a sizeable
investment; this isn’t the same
level of commitment and capital
as a new anilox. Fortunately, it’s
a buyer’s market and there are
dozens of offerings at varied costs
6 FLEXO iQ 2015 | ISSUE 1
ISSUE 1 | FLEXO iQ 2015 11
Patience Pays Off
McCourt Label’s Use of Digital Grabs New Jobs, Complements Flexo
Buying a press is a more costly endeavor than most purchases, both professional and personal—com-
pare the price tag of some new aniloxes, a fleet of new computers, even a car or a house. It’s not a
decision to take lightly, even more so when the press utilizes an entirely new format.
“ We had been monitoring the development of digital printing for label companies for five years before adopting the technology,”
reveals McCourt Label President David Ferguson. Finally taking the plunge with a Domino N610i, the company has seen new doors open, all
the while utilizing its substantial existing flexo production.
Here, Ferguson andVP of Sales Sharon Zampognatalk about how they decide where ajob gets run, how theprocesses complement each other
and where they see the market taking both formats.
FLEXO: Give some backstoryto McCourt Label as a company.
Sharon Zampogna: McCourt, an FTA memberfor more than30 years,
isacustom labelprinter and converter. The company was founded in
1896 by agroup of investorsled byNewtonMcCourt.He invented a
label dispensing cabinetfordrug stores. Hisdesign waspatented and
the company was formallyincorporated in1901 asMcCourt Label
Cabinet Company. It started manufacturing the cabinets in Bradford,
PA inthe back of adrug store. The company also supplied the labels
forthe cabinet.McCourt was reformed in1911byHerb Black and the
product gained national acceptance. The companyis stillowned bythe
decedents of Black, who was the president for 47years.
McCourt has reinventeditself many times in itshistory as pharma-
cies migratedto newertechnologies. It soon beganprinting labels for
many other uses, including general industry and office applications.
McCourt was one of theearly adopters of theflexographicprocess for
labelprinters, purchasingitsfirst flexo pressin1967.Duringthe 1980s
and 1990s, we becameheavilyinvolved inthe production of labelsfor
printing variable information via computers, including pinfeed,fan
foldfor dot matrix printers. This evolved into thermal transfer and
APRIL 2015, VOLUME 1, NO. 1
McCourt Label Deploys
Your Blueprint to Multiprocess
Links Archive April 2015 June 2015 Navigation Next Page