Home' FLEXO Magazine : June 2015 Contents Aiming to help the packed room get a grip on any color related
problems plaguing their print operations, Part III session chairs Kevin
Bourquin, of Cyber Graphics, and Bjorn Knutson, f rom FTA, assem-
bled a trio of knowledgeable speakers to deliver anecdotes, sugges-
tions and guides to go “From Color Mayhem to Color Control.”
Al Marquardt, of Kimberly-Clark Corp. and current chairman of the
FFTA Board of Trustees, began with a plan to avoid said mayhem.
When it comes to the most important set of eyes within his operation,
Marquardt was frank and said it’s the marketing department who he
defers to when it comes to deciding to use a spot color or attempt to
work with process colors and pocket the resulting cost savings.
How to manage color and avoid mayhem? He said it’s critical art
agencies, prepress employees and printers are all on the same page
with respect to where the product is printed and what process is being
used. Everything starts at the design level, and it’s important a design-
er knows whether a specific color is hard to hit.
Following Marquardt was John “ The Math Guy” Seymour from
QuadTech. He highlighted use cases for the “M” conditions for spec-
trophotometers, going over the four types and posing questions to
help determine which flavor to use. Seymour then segued into color
profiles, looking at things to consider before clicking the “Let’s make a
profile” button. He looked at several examples of color measurement
data and poked the audience to consider whether or not the resulting
graphs looked “OK” before generating a profile. “Real world data is
not clean,” he concluded.
Finishing Part III was Heath Luetkins, from CGS Publishing Technol-
ogies International LLC, to discuss device link as compared to ICC
and CxF. He used an analogy of a GPS to draw a parallel to color man-
agement: Whether using Google Maps, Apple Maps or another route
provider, you’re going to the same place.
“It’s nice to hear what the CPCs expect!” exclaimed Dan Trizulny f rom
SGS International, Inc. Carlo Carnelli from Color Consulting added
that “John Seymour needs to be a ‘must’ for the next Forum.”
Toolbox Tuesday came to an end with Part IV, “It’s Manufacturing
NOT Magic!” again chaired by Kevin Bourquin and Bjorn Knutson.
Prairie State Group’s Dan Doherty led listeners through his company’s
quest to achieve a lofty goal: spot color matches on first pull. With
an anilox audit, select upgrades to higher bcms, ink room proofing,
attention to cleanliness and process control, from September 2014
to January 2015, two in three jobs (67 percent) were matched in two
pulls or less, and 81 percent in three pulls. Makeready footage also
decreased. “If you can’t describe what you are doing as a process,” he
said, “you don’t know what you’re doing.”
Moving to color tolerances, David Hunter, from Pilot Marketing
Group, asked, “How close is ‘close enough?’” before moving into a
discussion of accurate vs. acceptable. With lower tolerances obviously
being harder to achieve, it’s important to decide what’s acceptable with
each and every customer.
Hunter admitted that customers who have a Delta E tolerance of 1 or
less are going to necessitate long makereadies and lots of runs, ulti-
mately meaning a printer is not going to make money on that client.
By setting expectations, there won’t be any surprises when a customer
sees a final job, and money will be saved.
Wrapping up Toolbox Tuesday was Windell McGill, from AVT, to
talk camera systems. He gave audience members a look at how far
camera systems have come at the behest of printers. He highlighted
the capabilities a modern system affords, including quality reporting,
defect detection and removal, and color measurement. “If you can
measure it, you can improve the process,” he said of the data that
camera systems can offer.
Flexography has evolved so much, is capable of such high perfor-
mance and implements so many technologies, it can be easy to
overlook some of the simple things. With that in mind, the final day
of Forum kicked off with “Gauging Your Flexo Vital Signs: A Basics
Reality Check.” Andy Knapp, Flint Group, and Kevin Schilling, An-
derson & Vreeland, oversaw things.
Beginning with a look at what a printer should be doing, Kenny Bell,
Berry Plastics Corp., detailed how they can take their flexo pulse.
Much like a human heartbeat, by not knowing your flexo pulse, risks
can crop up in your operation, from machinery breakdowns to letting
bad prints out the door to losing customers. Bell listed four steps his
• Measure: Identify what, where and when to measure
• Analyze: Determine what tools to use
• Track: Use workflow tags to glean lots of information at a glance
• Improve: “It’s not just take your pulse, but grab that and figure
out what your target heart rate is,” he said, quoting Dwayne
Bell closed by recommending FIRST as a means to keep things in
check. “In my opinion, there is no better way to monitor your flexo
pulse than with a FIRST Company Certification,” he admitted
Following Bell’s presentation on best practices, BST Eltromat North
America’s John Thome took the stage to talk about some not so best
practices. On the narrow web side he didn’t pull any punches, saying
that one of the most common occurrences he witnesses—a press
without any inspection—“makes me want to scream!” Similarly, in
the world of wide web, Thome pointed out that if a press has a 47-in.
web and a 30-in. repeat, but its inspection system only covers a 4-in.
by 3-in. portion, nearly the entire run isn’t being checked. “Give your
operators the proper tools for the job,” he urged.
There may be no group more qualified to talk about flexo vital signs
than the FTA Hall of Fame, and five members took the stage for a
frank and honest discussion of flexography’s past, present and future
titled “Consulting FTA’s Cooperstown.” The panel consisted of:
34 FLEXO | JUNE 2015
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