Home' FLEXO Magazine : September 2015 Contents similar messages. For instance, Persistent
Market Research contends that corrugated
packaging will experience a compound annu-
al growth rate (CAGR) of 4 percent through
2020. Similarly, Research and Markets (RAM)
estimates the CAGR for folding cartons in
North America at 4.23 percent through 2019.
Markets and Markets pegs CAGR for tube
packaging, stick packaging and pharmaceuti-
cal packaging at better than 6 percent.
Print Industries Market Research Organiza-
tion (PRIMR) reports that the label market in
the U.S. will grow by 1.6 percent annually, led
by shrink and in mold. It also says exography
holds a 65 percent market share, compared to
digital at 10 percent (with electrophotography
at 7 percent and inkjet at 3 percent).
Other positive indicators: RAM anticipates
exo ink demand to grow 30 percentage
points from 2013 to 2019 with 80 percent of
that volume attributable to packaging; e
Association for Packaging and Processing
Technologies (PMMI) projects packaging ma-
chinery sales coming in at 6 percent growth
over last year; and Freedonia anticipates
pouch demand in the U.S. at $9.4 billion by
2018---representing a 4.6 percent (6.5 percent
for the stand up variety) annual growth rate
and 2.7 percent unit growth. Production
should exceed 92 billion pouches annually.
Driving that and other trends? What else?
Innovation. It has increased exogra-
phy's versatility and exibility, boosted its
practicality rating and validated its status as
packaging's go to print process. Costs are be-
ing kept in control. Safety features and shelf
life have been enhanced. Specialization and
customization have become commonplace.
Convenience is critical. Superior aesthetics
has prompted multimarket applications.
Printers/converters, CPCs and customers
are seizing promotional opportunities and
making emotional connections to packages
and the messages that they convey.
And we, FTA and all its members, would not
want it any other way.
Brad, I can't say 'no' to a job," you're think-
ing. "What can I do?" Well, some decent
changes are already being made. As SGK's
Bruce Levinson discusses in this issue, the
FDA's mandatory nutritional label updates
are coming sooner rather than later. ey
will emphasize the servings per container,
calories per ser ving and percent daily value
each nutrient provides. at's certainly not a
But Levinson makes a great suggestion---be
proactive---that is intended for brand owners
and is just as valuable advice for printers.
ere is ample research showing consumers
are trending toward healthier food options
with honest, minimal aesthetic packaging.
Rather than being a passive partner, a printer
can approach brand owners with insights like
that, backed by hard evidence and data, as
well as anecdotal evidence as to what you're
seeing from other clients (without violating
any con dentially agreements, of course). "It
behooves all manufacturers to position their
brands for success by being better prepared
and armed with more meaningful insights
than the competition," Levinson writes, and
supplying those insights can only further
solidify a business relationship.
As cool as it would be, I would never advo-
cate for a press operator to go all V for Ven-
detta and stamp "LIE" or "UNHEALTHY"
on each repeat of a less than honest food
package. ere are practical reasons for
brand owners to be direct with consumers
and printer partners who can demonstrate
that value will be doing their clients a favor as
well as the general public.
Having food packaging aspire to be "100
percent BS FREE!" isn't such a bad goal.
FTA Board of Directors
FFTA Board of Trustees
FFTA Chairman of the Board
FTA Chairman of the Board
Polymount U.S., LLC
Howard B. Vreeland, Jr.
FFTA Chair Elect
Anderson & Vreeland, Inc.
Lon Robinson III
Immediate Past FTA Chairman of the Board
Prairie State Group
FFTA Vice Chair, Project Evaluation
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPC
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printer/Converter
Coveris High Performance Packaging
Flexographic Technical Association
Master Packaging Inc.
Mark Andy Inc.
FLEXO Magazine Editorial
DuPont Packaging Graphics
All Printing Resources, Inc.
Staples Print Solutions
American Inks and Coatings
MacDermid Printing Solutions
C-P Flexible Packaging
Encore Washington Ltd.
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