Home' FLEXO Magazine : October 2015 Contents PRECISE DETAILS
That’s only a small part of the story. Thermal
processing, direct laser engraving, textured
surfaces, process builds, advanced screening
possibilities and optimized plate patterning
have also arrived.
Precision and control have become the norm,
or modus operandi. Excellent vignettes and
highlights are achievable. Color is vibrant
and maintainable. Spot colors and opaque
white inks are deliverable on a daily, job to
job basis. Ink laydown is uniform, primarily
because ink flow and air entrapment are
Lighter impressions, tighter reverses and
defined edges are promoting sharp, crisp
graphics. Linescreens are higher, transitions
smoother and limitations fewer. Below sur-
face images can be easily retained. Shoulder
angles and relief depth are proving less and
less of a concern.
Engineered solutions have bred niche, or
application specific, developments that speak
directly to flexible packaging, corrugated
board or high gloss labels. Each is making
it far easier to identify, access and utilize the
best plate for the job.
Nobody should find fault with the approach,
nor the future developments that result.
Manufacturers, as they say, have stepped
up to the plate and made all of us—and our
print output—better for it. Continuous im-
provement is promised. Keep watching—we
The state of Halloween candy today bodes
well for the packaging industry : Take tiny
candies, put them in small pouches, put those
pouches in a medium bag, put the medium
bags in a large box and put the large boxes in
a giant crate for shipping. From a consumer
standpoint, this is clearly superior:
• Pre making individualized packs reduc-
es the number of hands that will touch
the candy, which is more sanitary and
a big plus in the eyes of germophobe
• There’s convenience from not having
to make little pouches for each trick or
• Every bag, pouch subdividing con-
tainer makes quantifying the amount
Consumers are becoming reliant on features
like these and their resonance is causing simi-
lar changes across other categories of goods.
We’ve seen it with the “grab n go” trend
and single serving unit sizes, and advance-
ments like more sustainable substrates and
increased shelf life will only further them.
With every package within a package, there
is another canvas for brand owners to pull
consumers in further. And those additional
packs don’t grow on trees—someone’s going
to see extra revenue from printing them.
When packaging delivers real added value
to consumers, with features they’ve grown
accustomed to, and overall demand rises,
that’s a win across the board. Advancements
like these drive the entire industry forward,
enlarging the pie rather than moving slices
around. Maybe someday we’ll even see indi-
vidual M&Ms in wrappers—to the chagrin of
sugar thirsting children everywhere.
FTA Board of Directors
FFTA Board of Trustees
FFTA Chairman of the Board
FTA Chairman of the Board
Polymount U.S., LLC
Howard B. Vreel and, Jr.
FFTA Chair Elect
Anderson & Vreeland, Inc.
Lon Robinson III
Immediate Past FTA Chairman of the Board
Dan D oherty
Prairie State Group
FFTA Vice Chair, Project Evaluation
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPC
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printer/Converter
Coveris High Performance Packaging
Flexographic Technical Association
Master Packaging Inc.
Mark Andy Inc.
FLEXO Magazine Editorial
DuPont Packaging Graphics
All Printing Resources, Inc.
Staples Print Solutions
American Inks and Coatings
MacDermid Printing Solutions
C-P Flexible Packaging
Encore Washington Ltd.
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