Home' FLEXO Magazine : February 2016 Contents FLEXO: What percent of the company’s product is printed
flexographically? How does digital complement the flexo operation?
Pontarollo & Sommer : With the recent addition of the HP, currently
90 percent of the jobs are run on flexo, but we anticipate that number
to shift in the next year. We’ve profiled our flexo to print identical to
our digital, allowing our clients to test markets without incurring high
costs. Using the digital technology allows our flexo to focus on what it
is good at—running larger volumes
FLEXO: Does Lorpon Labels operate any combo or hybrid presses? If
so, what type—what processes’ decks are added to the flexo press? Are
these relegated to specific types of jobs?
Pontarollo & Sommer : At this time we are not offering any combo or
hybrid process, but it’s on our radar for the near future.
FLEXO: As a flexographic printer, what made you invest in digital
Pontarollo & Sommer : Market demands have been changing for
quite a while now : SKU proliferation, CPCs wanting to reduce
inventory, faster speed to market, smaller order volumes with more
frequent ordering, growth opportunity in personalization and cus-
tomization. Adding digital output complements our flexo offering and
allows us to be nimbler.
FLEXO: How do you see digital printing affecting the printing
industry, now and going forward?
Pontarollo & Sommer : It is here to stay. The technology continues
to improve; digital puts pressure on analog print technology, which
is in turn bringing improvements to analog. But there is a time and a
place for each technology. The flexo process really shines with larger
printruns. Digital fills in the gaps where flexo is not the best choice. It’s
really about using the right tool for the job.
FLEXO: Where has the flexo market gone in Lorpon Labels’ history?
Pontarollo & Sommer : Flexo used to be considered a low cost, low
quality process. The changes in the presses and the input technology
(anilox, stickyback, photopolymer plates and improvements in water
based and UV inks), have increased the quality of flexo where it is
comparable to offset.
FLEXO: Specific to labels, what has Lorpon Labels seen in terms of
customer demands, new capabilities, etc.?
Pontarollo & Sommer : There are always pricing pressures—custom-
ers are looking at ways to save money or improve productivity. We
have seen a trend to more films, less inventory, shorter lead times and
more decorative options to stand out on the shelf
FLEXO: Where does the company see demand from consumers
affecting operations? Are there any specific products seeing a surge?
Pontarollo & Sommer : Really, it depends on the client. We are always
focused on bringing the most value to the client and this means differ-
ent things to different customers. It depends on the product and their
offering. There is definitely a trend moving to clear labels, and of course
we are seeing more demand from the consumer for digital prints.
FLEXO: Do your clients’ demands differ depending on the region they
do business in? Do you notice regional trends?
Pontarollo & Sommer : Yes, Canada tends to be smaller volumes.
Also, Canada always has to account for French language require-
ments. Canada is not a homogeneous country; many of our clients are
very region focused, which can lead to different branding, graphics
and flavors of products in different regions. This rationality can favor
different print processes depending on the volumes. However, in
terms of materials and client demands, things are pretty consistent. n
36 FLEXO | FEBRUARY 2016
FTA Member Since: 2005
• Andrea Pontarollo, President
• Jeff Sommer, Vice President, Business Development
• Murray Ditchburn, Vice President, Sales
24 Huddersfield Rd
Toronto, ON M5V 1H6, Canada
“There is a time and a place for each
technology. The flexo process really
shines with larger printruns. Digital
fills in the gaps where flexo is not
the best choice. It’s really about
using the right tool for the job.
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