Home' FLEXO Magazine : April 2016 Contents TUESDAY
Forum tackled the topic of digital printing head on Tuesday morning,
with the Enhancing Digital Print with Flexography session. Chaired
by Andy Knapp, Flint Group Flexographic Products and John Hickey,
Domino Printing Sciences, the session provided testimonials from
two printers who have combined digital with their existing flexog-
raphic operations, seeing both formats take on particular jobs and
drive overall growth.
Mike Gore, VP of operations at Discount Labels, began with a look
at how his company has used the "power duo" of flexography and
digital. Gore revealed that Discount Labels prints more than 400,000
orders each year, "so we definitely see some trends," he said. Listing
off several typical customer demands, Gore proudly said his company
can often say "yes" because of its usage of flexography and digital in
Gore offered eight case studies---singled out by numerous attendees in
their reviews---providing specific instances and unique circumstances
where the combination of flexography and digital enabled his com-
pany to meet customer needs and, in one case, win back an account.
• A digital, flexo, cold foil combination to implement variable data
• Adding scratch n'
sniff with flexo,
to a label printed
• A small quantity,
high end wine
label that was
a digital UV
inkjet press, then
run through a
run through a
laser die cutter
• A 30-in. tall
for a floor display, with neck, front and rear labels, each printed
in its own way and needing to be color matched
Gore was followed by Sharon Zampogna, VP of sales at McCourt
Label Co., who offered a look at why her company brought on digital
to its flexographic operation. "We listened to our customers, and they
said they wanted things better, faster and cheaper," she noted. Com-
bined with an interest in printing more in the prime label market,
the company examined itself, its existing segments and areas where it
could take a slice of the pie. Offering a look at product mixes in 2006
and 2015, Zampogna revealed the addition of digital printing has
allowed a successful transition to more profitable segments. "It didn't
happen overnight," she cautioned, and, echoing Gore, said employees
were instrumental in the shift.
In presenting the two competing but complimentary technologies, at-
tendees said the presenters were "very understandable and engaging."
"Digital is a competitive and complementary technology worthy of
our understanding," one added.
There are nearly 200 countries on Earth, and the flexographic printing
market in each one is unique. Flexo International: 60 Minutes
Around the World aimed to provide a look at regional preferences,
trends, growth areas and more. The session was chaired by Alexander
James, indirect channel manager at Kodak and Marek M. Skrzynski,
director of graphics and R&D at CSW Inc.
A panel of four individuals, each well versed in a specific regional
market, shared their knowledge. They were:
• Lilián Robayo Paez, editor of El Empaque y Conversion
• Juan Bermudez, VP of sales, Latin America at Harper Corpora-
tion of America
• David Recchia, R&D at MacDermid Graphics Solutions
• Birgit Plautz, manager of technical services at GMG Americas
Skrzynski began by posing two questions to the entire panel: With
modest global economic growth, is there a willingness to upgrade
print technology? And what types of equipment have you seen being
installed? Plautz said there has been a proliferation of measurement
devices on the hardware side, and expanded gamut on the software
side. Recchia added he sees a lot of plate processing equipment as well
as devices to measure plates.
Asked if digital printing is encroaching on flexography in Latin Amer-
ica, Paez said no, digital is complementing flexography, affirming
the message of the prior session. She added that standardization and
process control are being considered more and more in the region.
Paez was next asked if Latin America has caught up to the rest of the
world. She contended that it has, and in some areas, it is exceeding it.
Bermudez pointed out that, in the Excellence in Flexography Awards
competition, two Latin American printers took home medals. "I am
very proud," he said. James agreed, noting his visits to the region have
24 FLEXO | APRIL 2016
Mike Gore, Discount Labels
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