Home' FLEXO Magazine : June 2016 Contents excitement as they offer encouragement to
keep the momentum going.
Demand centers on intelligent machinery,
integrated processes and intuitive handling.
The intent is to position the flexographic
printing and packaging industry as a model
of efficiency. By all accounts, that goal is
definitely within reach and will certainly be
Supporting evidence was cited in FLEXO’s
inaugural Flash Poll, presented in January.
Readers listed color management software,
print inspection equipment and multiprocess
printing presses as converting’s new neces-
sities. They also said embracing these and
similar technologies was critical to product
development and diversification, and com-
mitted to staying the course.
On a personal level for the magazine, FLEXO
is celebrating its 40th anniversary year, transi-
tioning to qualified, free circulation in North
America and leading the rallying cry to carry
the print process forward, as its charter states.
Already, the magazine produced one print
demonstration project cover in 2016—Jan-
uary’s depiction of the value of metalliza-
tion and special effects achieved under G7
Finally, we’ve reported on news that will help
shape the future. Major players have part-
nered up, namely Dow and DuPont,
WestRock and Cenveo, Graphic Packaging
and Walter G. Anderson, Deluxe Packaging
and Amcor, and Flint Group and Ameri-
can Inks and Coatings. All promise major
advancements soon to come.
there: An SD memory card—the Pandora’s
Box of packaging—that promises to store
more photos than the one you already have
and transfer them to your computer faster,
staring at you from the other side of its plastic
case, as if to say, “I will save you time whenever
you use me. But first, you’re going to waste all
that time trying to get me out of here.”
Amazon tried to tackle this problem years
ago when it introduced “frustration free
packaging.” Instead of putting goods in
mounds of plastic, the company would
instead use cardboard. It would not only
make consumers’ lives easier, it would also be
better for the environment. That led to goods
being damaged on arrival because they now
had too little packaging, third party resellers
passing off counterfeit goods in unmarked
containers, and a sort of Russian Nesting Doll
strategy, where an item would be packaged in
a box, that was in a bigger box, that was in an
even bigger box.
I ask you, packaging industry : In an age
where everything is “smart,” and we’re print-
ing electronics, and labels change colors and
tell you if they’ve been tampered with and if
what’s inside is the real McCoy, why have you
not cracked the secret of making everything
easy to open? Instead, you’re working on
packages that light up? I don’t want the
grocery store to turn into a casino; do you?
Or packages that tell you stuff when you put
your phone near them? Guys, c’mon—We’re
all consumers. Do you want every container
in your house sending alerts to your phone?
Because I sure don’t.
WHY CAN’T we have PACKAGES that
DON’T MAKE ME type IN ALL CAPS?! And
where can I get Christmas cookies in June?
FTA Board of Directors
FFTA Board of Trustees
FTA Chairman of the Board
Polymount U.S., LLC
Howard B. Vreel and, Jr.
FFTA Chairman of the Board
Anderson & Vreeland, Inc.
FTA Chair Elect
Mark Andy Inc.
FFTA Chair Elect
Dan D oherty
Prairie State Group
FFTA Vice Chair, Project Evaluation
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPC
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printer/Converter
Coveris High Performance Packaging
Flexographic Technical Association
Master Packaging Inc.
Accredo Packaging, Inc.
Smyth Companies, LLC
FLEXO Magazine Editorial
DuPont Packaging Graphics
All Printing Resources, Inc.
Staples Print Solutions
American Inks and Coatings
MacDermid Graphics Solutions
C-P Flexible Packaging
Encore Washington Ltd.
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