Home' FLEXO Magazine : July 2016 Contents JULY 2016 | FLEXO 15
time and time again, for good reason. Every
conceivable element must be discussed.
Tactics deployed can range from relatively
simple spot color to application of fluores-
cent, iridescent or pearlescent coatings, luster
laced varnishes, glitter, gloss, embossing, die
cuts, typography, topography, screens, etc.
All contribute to visual contrast and some
evoke other senses as well—sound, smell,
That’s why it’s so important to visualize
content, optimize processes, verify practices
and utilize proven procedures. It comes down
to applying benchmarks and best practices.
Results are reflected in consumer acceptance
and are measured by sales.
Flexographers include all of the above on list
after list of their core competencies. As you’ll
see from the collection of articles in the issue,
competent design and package engineering
is definitely in their toolboxes. Concentra-
tion points, for the moment, focus on color
management and statistical process control,
expanded gamut printing and simplification
of the process.
Clearly, we’re headed for the day when those
colorful packages will actually call out to
us, perhaps by name, from the shelf—that
will present new decisions that need to be
made—in what voice, tone, dialect... The op-
tions are endless, but all spring from effective
and great design.
But I will instead focus on her dress; specifi-
cally, its color. Going off Pantone swatches, I’d
peg it somewhere between “Whisper White,”
“Winter White” and “Antique White.” She
swears it is champagne. I invite any FLEXO
reader who carries a spectrophotometer on
them—presumably, Mark Samworth—to
come to the wedding and give us a Delta E
Seating arrangements, photography sched-
ules, shuttle transportation, cake flavors,
gift bags, speeches—If Bob didn’t write his
column this month, I’d have no problem
filling the space.
There is one person conspicuously miss-
ing—a wedding planner. When we picked
our date back in January, and after seeing
my best man handle his wedding without
professional help, I figured we could do the
same. He works on Wall Street, so his stress
tolerance is a wee bit higher, and I later met
his wedding planner (who existed the whole
time) at the rehearsal the night before.
Our wedding is going to happen no matter
what. We will walk down the aisle, and lots
of people will eat the food and dance to
whatever the DJ plays, and a few will wonder
if I married my mother, and Aunt Joan might
sleep in the Hyatt lobby, but this train already
left the station and will not be derailed.
But it doesn’t have to be stressful. In fact, it’s
easy to avoid—Just have a person who does
all the preparation for you. A good wedding
planner—like a good premedia supplier—
stands out by not standing out, by putting out
fires before there’s smoke and solving prob-
lems before you know they exist. Sure, you
can get hitched or run a plant without them,
but you can do a lot of stupid things, like let
your 9 year old niece dance to Pitbull.
FTA Board of Directors
FFTA Board of Trustees
FTA Chairman of the Board
Polymount U.S., LLC
Howard B. Vreel and, Jr.
FFTA Chairman of the Board
Anderson & Vreeland, Inc.
FTA Chair Elect
Mark Andy Inc.
FFTA Chair Elect
Dan D oherty
Prairie State Group
FFTA Vice Chair, Project Evaluation
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPC
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printer/Converter
Coveris High Performance Packaging
Flexographic Technical Association
Master Packaging Inc.
Accredo Packaging, Inc.
Smyth Companies, LLC
FLEXO Magazine Editorial
DuPont Packaging Graphics
All Printing Resources, Inc.
Staples Print Solutions
American Inks and Coatings
MacDermid Graphics Solutions
C-P Flexible Packaging
Encore Washington Ltd.
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