Home' FLEXO Magazine : July 2016 Contents 32 FLEXO | JULY 2016
Our preprint facility has two of the newest presses in North America.
Our newest press, the Bobst Central Impression Flexographic 90Six,
was purchased late last year. This press has helped to increase our
preprint capacity while allowing us to have maximum efficiency.
Other notable equipment investments include a new Bobst DRO
direct printer at both our Lakeville, MN and Hartford, WI facilities,
a 57-in. KBA Rapida 145 press with full UV capabilities at our Pro-
motional Print Solutions facility in York, PA and a new Fuji Acuity F
series UV inkjet printer at our Promotional Print Solutions facility in
These capital investments enable Menasha to align its capabilities
throughout all of North America. The improved efficiencies and addi-
tional capacity help us continue to meet the expectations of our large
customers now and into the future, while accommodating additional
growth from current and new customers.
FLEXO: What percent of the company’s product is printed
flexographically? Do you utilize other print processes side by side with
flexo? If so, how do these complement the flexo operation?
Bonn & Pavletich: One hundred percent of what is produced at our
preprint facility is flexo. At our other Menasha Packaging facilities, we
are able to offer litho, digital, and direct/flexo print processes as well as
A best in class example of multiple print processes used with flexo is
the hutch displays we create for customers. Our hutches are com-
prised of litho printed headers, direct/flexo printed shelf lips and
preprint/flexo cabinets. By using multiple print processes, we are able
to get the desired high end look to attract shoppers while providing
cost savings to our customers.
FLEXO: Talk about the flexo market today: Advances, growth
opportunities, output, etc.
Bonn & Pavletich: Customers want shelf ready packaging that will
help their products stand out to consumers. Our customers want
affordability and print quality that rivals litho. We are driven by our
G7 certification, which allows us to more accurately proof to press and
calibrate. Having this certification also makes it easier to comply with
our customer requirements and expectations.
For Menasha, there are also benefits to having in house plate making
FLEXO: Where is the flexo market going?
Bonn & Pavletich: We will see an expectation of even shorter lead
times in our industry. As vendors become more efficient in their pro-
cesses and technological advancements, they will be able to help meet
these expected shrinking lead times. As with anything, there will also
be advancements in quality—there will be more predictable processes
put into place that allow companies to set up even faster. For example,
proof to plate, standardization of ColorSentry throughout organiza-
tions, allowing ink control processes to advance, which will encourage
quicker press checks.
FLEXO: Where does the company see demand from consumers
affecting operations? Are there any specific products seeing a surge?
Bonn & Pavletich: We definitely see that lead time requirements are
shorter. Also with that comes the challenge that there will be more
frequent design changes. This is due to the need for graphic packag-
ing to stand out on shelf, especially in the food, beverage and home/
health care markets.
FLEXO: Menasha has acquired five companies in the past four years.
How does M&A play into its long term plans?
Bonn & Pavletich: Over the last five years, we have acquired compa-
nies that complemented and added value to our core competencies.
Menasha will continue to focus on strategic growth opportunities with
acquisitive or capability enhancements.
FLEXO: Are mergers and acquisitions more prevalent in the package
printing industry today than in the past?
Bonn & Pavletich: In the overall industry, it appears so, although 20
and 30 years ago there appeared to be high merger and acquisition
activity as well. n
MENASHA PACKAGING CO.
FTA Member Since: 1983
• James Kotek, president and CEO, Menasha Corp.
• Michael Waite, president, Menasha Packaging Co.
• Kristine Pavletich, director of corporate communica-
tions, Menasha Corp.
• Dennis Bonn, marketing VP, Menasha Packaging Co.
1645 Bergstrom Rd
Neenah, WI 54956
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