Home' FLEXO Magazine : September 2016 Contents FTA Board of Directors
FFTA Board of Trustees
FTA Chairman of the Board
Polymount U.S., LLC
Howard B. Vreel and, Jr.
FFTA Chairman of the Board
Anderson & Vreeland, Inc.
FTA Chair Elect
Mark Andy Inc.
FFTA Chair Elect
Dan D oherty
Prairie State Group
FFTA Vice Chair, Project Evaluation
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPC
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printer/Converter
Coveris High Performance Packaging
Flexographic Technical Association
Master Packaging Inc.
Accredo Packaging, Inc.
Smyth Companies, LLC
FLEXO Magazine Editorial
DuPont Packaging Graphics
All Printing Resources, Inc.
C-P Flexible Packaging
Encore Washington Ltd.
• Flexography’s share of the worldwide
label market is currently estimated at
better than 65 percent
So, with those points on record, we open
recent past issues of this magazine, as well as
Flexographic Technical Association member-
ship rolls, and find:
• Label printers account for 43 percent of
North American printer members, with
their total approaching 200
• Greater than 150 of the 400 or so
Labelexpo Americas exhibitors are FTA
members—roughly 40 percent
• 110 of the 127 FTA members/affiliates
FLEXO identified as exhibiting at drupa
serve the label market—87 percent
• Thirty-eight percent of printers attend-
ing INFO*FLEX designated themselves
as label printers
• Seventy-five percent of INFO*FLEX’s
exhibiting companies direct specific
product and services to tag, label and
narrow web oriented enterprises; 80
percent target wide web operations
• Thirty Excellence in Flexography
Awards went to narrow web labels in
2016—11 gold, including the best of
show, plus nine silver and 10 bronze.
Eight additional awards were captured
in mid web for a total label count of 38,
or 36 percent of all award winners
Impressive as the data is, keep in mind that
many label printers are involved with shrink
sleeves, stickpacks, flexible packaging and
folding carton as well, albeit to varying
degrees. That means current business and
future outlooks are even better than implied
in the stats on these pages.
Thought it appropriate to mention, as we
head off to Labelexpo, where FTA members
will be easily found networking, learning
and polishing strategic business plans. We’ll
be there to watch and take it all in. Stop by
Booth 454 to meet the staff. Please, don’t
hesitate to tell us what we can do for you.
legally been allowed to, I don’t want things to
change too much.
It was the seemingly innocuous updating of
Toasted Lager’s label that drove home the re-
ality that things were, in fact, going to change.
Make no mistake, it is a great improvement.
The label features a floating buoy—a hall-
mark of the brewery’s logo—with an historic
map of the town and font that calls to mind a
container ship. I really love it.
But I can’t tell you how many foggy and
incomplete memories of drinking Toasted
Lager I have (or don’t remember). Staring,
vision blurred, at its now retired golden label,
trying to count the individual grains of wheat
in the illustrated stalks, wondering to myself
(and probably out loud), “Should I have an-
other?” only to realize I’m already a third of
the way through the bottle. There was a keg
of Toasted Lager at my wedding, and while I
know it’s a faux pas to drink beer from a bot-
tle, having it in a fancy schmancy, unlabeled
glass, it felt like it was just “a beer,” not “my
favorite beer from my favorite brewery that’s
I’ll miss the old Toasted Lager label, but I am
glad Blue Point is seizing an opportunity. (To
be clear: They could make the label a photo
of the guy from the commercial wearing a
G-string and I’d drink it by the six pack.)
If you’re a brand owner and considering
updating your whole look, make sure it’s for
the reasons Blue Point did—because you’re
growing up and evolving, but still aware of
what gave you an identity and what people
connected with in the first place. That’s what
makes even a hazy, nonsensical, “Who drank
all these? Oh, I did” memory last a lifetime.
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