Home' FLEXO Magazine : March 2017 Contents FTA Board of Directors
FFTA Board of Trustees
FTA Chairman of the Board
Howard B. Vreeland, Jr.
FFTA Chairman of the Board
Anderson & Vreeland, Inc.
FTA Chair Elect
Mark Andy Inc.
FFTA Chair Elect
Prairie State Group
FFTA Vice Chair, Project Evaluation
FFTA Vice Chair, Scholarships
Farnell Packaging Ltd.
FTA Vice Chair, Education/CPC
FTA Vice Chair, Suppliers
FFTA Vice Chair, Solicitations
FTA Vice Chair, Printer/Converter
Coveris High Performance Packaging
Flexographic Technical Association
Master Packaging Inc.
Accredo Packaging, Inc.
Smyth Companies, LLC
FLEXO Magazine Editorial
DuPont Advanced Printing
All Printing Resources, Inc.
E.C. Shaw Co.
C-P Flexible Packaging
Encore Washington Ltd.
more in depth analysis of every printer
record---member and non member---in FTA's
database. Through the help of both the U.S.
Post Office and circulation experts at our
printer partner, Cummings Printing, we were
able to: collate a list, eliminate all duplication
with existing subscribers, verify accuracy of
mailing addresses in the U.S. through postal
records databases, and approach thousands
of potential new readers. We asked them to
agree to a trial subscription, then, provided
they like what they see, consent to have their
name added to FLEXO's permanent reader
The process is underway, Numbers are going
up. Next steps will entail email approaches to
those printers on our target list hailing from
Canada and Mexico. We'll see where that
leads us. When all is said and done, potential
exists to add thousands.
All this is happening as we move toward
Forum and INFO*FLEX 2017. That's in-
tentional, as it will expose new eyes to FTA
offerings---from events to research projects,
to our Technical Education Services Team's
training and certification initiatives. At the
same time, it will build your network of
likeminded peers, committed to maintaining
the craft's competitive posture and dominant
position in the global packaging arena.
been shown to use twice the amount of salt
as younger consumers; soup from a blue
can would be perceived as adequately salted,
without the increase in sodium consumption.
Tricking consumers, in the name of health
or to deliver a better experience---in my eyes,
that is a good application of science. But as
anyone who has opened a bag of potato chips
knows, there are less honest uses of the data
derived from poking and prodding our sens-
es. What if Tesco removed all salt from its
soups and made every can blue? Consumers
would be none the wiser---old folks and any-
one who was adding salt would continue to
do so---but the company would save money.
Sure, there is a health benefit there, but there
is also a monetary one, and once money gets
introduced to the equation, things become a
lot more complicated.
In another piece of research, Spence studied
how an aerosol can's sound can affect percep-
tion of the deodorant inside it. He was able
to hone in on a louder sounding spray, which
was eventually implemented in a deodorant
targeted at younger men. Armed with that
competitive advantage, what's to stop the
CPC from changing the deodorant's makeup
to one that is weaker, lasts for a shorter
amount of time or is cheaper to manufacture?
As Spider-Man's Uncle Ben once said, with
great power comes great responsibility. Brand
owners have the ability to illicit reactions in
and coerce consumers; it is up to them to use
that ability to enhance our experience rather
than dupe us. After all, we're only one Beggin'
Strip away from turning into animals.
Nothing says 'added
value' better than
more diverse name
recognition and an
expansion of the
dialogue so important
to our base."
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