by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : November 2008
FTA TODAY Ga Ga Over Google... I ndependent analysis: Two power packed words grab attention and demand respect. Roughly translated, the term equates to a study, supported by statistics and other demographic data. Conclusions voiced are seen as relevant and verifiable. When released by researchers, who hail from a well known, highly respected and universally recognized data point, the strength and stature of the results become that much more significant. FLEXO magazine, through its web portal www.flexomag.com, is now regularly ex- posed to the phenomenon. Reporting on our performance, in 30-day snippets, a com- plete publication cycle, is Google Analytics. Findings released to date certainly have us ga ga over Google. For example: the Internet edition of FLEXO magazine, attracted nearly 30,000 visits in the last month (Sept. 1 - Oct. 1, 2008). Better news still is that the average number of pages looked at by a given visitor stands at 39. Other statistics worthy of accolades: ?Only 1 percentage point separates the most often viewed page from the least often viewed page. ? Duration of each visit is approaching 20 minutes. ? ? ??Seventy-four percent of visits can be dubbed “new” or “unique.” ??Peak activity occurred on Sept. 4, followed by Sept. 25. Tied for third most popular ? viewership date: Sept. 22 and Sept. 23. ? The two most commonly searched for phrases—“flexo market demographics,” and “ICC profiles.” TRAFFIC PATTERNS Forty-six percent of reader activity at www.flexomag.com is attributable to direct access. Search engines are responsible for 33 percent. Referring sites drive 21 percent of traffic. Readers represent some 56 countries. Top 10 rankings, accounting for 86.4 percent of all volume, follow: 1 United States . 2. Canada 3. Australia 4. China 5. Germany 6. United Kingdom 7. Colombia 8 Japan . 9. Mexico 1 India 0. Also represented, and serving as a true testament to FLEXO’s global reach and reputation for timely technical content are: Finland, Spain, Turkey, Taiwan, Belgium, Italy, Peru, Poland, Slovakia, Israel, South Africa, France, Malaysia, Pakistan, Singapore, Slovenia, The Philippines, Guatemala, Latvia, Sweden, Hong Kong, The Netherlands, Romania, Nigeria and Russia. The list goes on to include: New Zealand, Iceland, Thailand, Barbados, Portugal, Macedonia, Nicaurauga, Tunisia, Croatia, Yemen, Indonesia, Denmark, United Arab Emirates, Greece, Brazil, Egypt, Ecuador, Argentina and Iran. CLUSTER CITIES Impressive as that is, the list of traffic volume by city of origin, also points to world- wide acceptance of FLEXO magazine. Top 10 billing, starts in the U.S., yet stretches across the globe: 1. Kansas City, MO. 2. Philadelphia, PA (metro area) 3. Sydney, Australia 4. Melbourne, Australia 5. Charlotte, NC 6. Montréal, Canada 7. Suffolk, U.K. 8. Toronto, Canada 9. Appleton, WI 1 Wuhan, China 0. Taking Canada as a point of illustration, the reader profile plays out like this: 76 per- cent of visits are unique and each reader spends 17+ minutes onsite. Montréal ranks first among ports of origination. It’s followed closely by Toronto, Vancouver and London. That said, remember this: 55 similar entries can be constructed. Each one can delve far, far deeper in detail and penetration. All I need to do is “Google it!” Expect to hear more on this developing story. Here at FLEXO, we’re monitoring it very, very closely. 6 F LEXO NOVEMB E R 20 0 8 www. f l e x o g r a p h y. o r g BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquaflex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard,Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Paul Lancelle, Eastman Kodak Co. Gene Martin, The Robinette Co. MattMoffett, The Meyers Printing Co. Doug Nelson, Anderson & Vreeland James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADVISORY COMMITTEE Raymond W. Bodwell, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd. BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquaflex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard,Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Paul Lancelle, Eastman Kodak Co. Gene Martin, The Robinette Co. MattMoffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHER’S INK