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FLEXO Magazine : November 2008
INDUSTRY INDICATORS SuperCorr Expo 2008: Corrugated Container Trade Goes on Parade Best Practices, Sustainability, Energy & Economics Dominate Agenda By Robert Moran “F uel your passion—your passion for technology, your passion for productivity, your passion for success!” Those marching orders, cut by the Association of the Pulp and Paper Industry (TAPPI) and Association of Independent Corrugated Converters (AICC), were issued to 5,000+ SuperCorr 2008 delegates. The brigade of boxmak- ers, box plant managers, their suppliers and other business partners, represent- ing more than 50 countries, descended on Atlanta, GA, Sept. 22-26; where they immediately took up residence at the Georgia World Congress Center. Size and stature was instantly noted. This SuperCorr Expo, the third in history, featured 316 exhibitors, all taking up stra- tegic positions on a 130,000 sq. ft. trade floor, then assembling and dismantling 2.3 million pounds of freight. Statistics 24 F LEXO confirmed it—SuperCorr 2008 was one of the top five “most dense” shows ever staged in the venue. Collectively, this force rendered SuperCorr Expo the Western Hemisphere’s largest-ever corrugated container trade show. Flexographic Technical Association joined five other international trade groups, namely: The Asian Corrugated Case Association (ACCA), Association of Caribbean, Central and South American Corrugators (ACCSA); Fibre Box Association (FBA); International Corrugated Packaging Foundation (ICPF); and Western India Corrugate Box Manufacturing Association (WICMA); in co-sponsoring the TAPPI/AICC mega event. Its presence was noticeable: ? FTA supplier members represented ? approximately 20 percent of exhibi- tors, numbering just about 60. NOVEMB E R 20 0 8 www. f l e x o g r a p h y. o r g ??FTA printers accounted for another 2 percent of floor space. ? Countless other flexographers and ? familiar faces to FTA, could be iden- tified navigating the floor and net- working at every opportunity. ATTRACTIONS & AGENDAS FTA delegates, like all other attendees, were attracted by running machinery, as well as TAPPI and AICC Annual Meeting agendas that spoke to efficiency im- provements, productivity enhancements, profitability boosters and energy, safety and quality concerns. AICC issued the call to “Sustain the independent pas- sion.” The focal point of its presenta- tions: creation of a sustainable business and how it could benefit your company and your customers. That said, changing political and economic landscapes did CORRUGATED