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FLEXO Magazine : November 2008
INDUSTRY INDICATORS not escape notice, with ample attention given to rebuilding the North American manufacturing base. Richard White, TAPPI Corrugated Division chair, commented, “SuperCorr 2008 can best be summarized by two words—’Opportunity,’ and ‘Value.’ Boxmakers came to see the latest and greatest in new innovations and tech- nology and to look for ways to improve performance as they plan for the future.” Technical offerings touched on sustain- ability and its impact on operations, rising energy costs, and commissioning and smooth start-up of new equipment. CONSENSUS OF OPINION Midway through the event, a consensus on the show’s impact and relativity was building on the floor. Spot-on observa- tions came in from several FTA members who stood willing to talk to FLEXO, and offer these keen observations: ? Best practices are being pursued in ? America’s box plants. ? Sustainability concerns and energy ? efficiency are driving decisions. ? Interest in soy-based inks and pH- ? stable inks is on the rise. ?Quality is becoming increasingly evi- ? dent in four-color process corrugated printing—and that quality and con- sistency now extends far beyond the realm of preprint. ? Digital plate technology and comput- ? er-to-plate systems are finally being embraced in this market segment. ? Corrugated converters, across the ? board, are expanding into finer graphics. ? Structural design is sharing attention ? and interest with graphic design. ? Automated corrugated workflow sys- ? tems are being sought out and imple- mented at record speed. ? Suppliers are defining new demands ? for technology enhancements and quality controls. ? Produce containers are responsible ? for, and will continue to be respon- sible for a greater and greater mar- ketshare in the corrugated print and converting business. ? Club stores, looking to be more pro- ? active merchandisers, are dictating new directions that have given birth to colorful container packs and wrap- 26 F LEXO around pallet skirts. Customers are taking notice and as a result are ex- pecting more excitement in the store. ? Impulse purchases, attributed to ? corrugated print and high-quality, consistent, repeatable graphics, are on the rise. ? Corrugated converters must stay po- ? sitioned to capitalize on all new busi- ness opportunities. DIMENSIONAL SUSTAINABILITY Kicking off Day No. 1 was the keynote address, delivered by hometown executive James Hannan, president and chief execu- tive officer, Georgia Pacific. “Sustainability must always be discussed in three di- mensions: societal, environmental and economic,” he said. “We have to make people’s lives better by providing the prod- ucts that are of more value to them than alternatives. We must have innovations. We must practice environmental steward- ship and compliance. And, we must have long-term profitability. Long-term growth isn’t possible without balancing all three.” Hannan implied that a company that can’t be sustainable in every way doesn’t deserve to exist. Using Georgia Pacific as an example, he noted that GP recycles 7 million tons of recovered paper and wood fiber annually, and added that it’s work- ing side-by-side with customers to reduce packaging volume and waste. Questions on this prominent CEO’s mind included: “Will corrugated packag- ing be the packaging of choice?” “Will people be willing to pay to be socially re- sponsible—will they pay more for green?” “What environmental, regulatory, or legislative issues may change the costs of conducting business?” His answers, in part, “The industry can’t look at sustainability as outside-needed. It has to be integrated and embedded. That can lead to a wide range of options and a lot of flexibility.” Hannan also opined, “Sustainability must be based in fact and sound science. Its claims must be intel- lectually honest, reality based, transparent and verifiable.” Later in the day, FTA member Roger Poteet, president, Poteet Printing Systems, Charlotte, N.C., told delegates, “Sustainability is a journey. It does not have an end point.” Energy and resources were pointed to as decision drivers, and NOVEMB E R 20 0 8 www. f l e x o g r a p h y. o r g CORRPAK AWARDS FTA members were well repre- sented in both the CorrPak 2008 Awards Competition and the roster of medalists. Cordes Porcher, Packaging Corporation of America, spearheaded the judging. After ribbons were strung, he took to the stage at one TAPPI general session and reported that 95 entries were submitted, marking a significant increase over the 62 in the past incarnation. Eighteen companies and one univer- sity had work represented. Structural design categories attracted some 12 percent of professional entries, student work represented 14 percent and the vast majority of commercial corrugated jobs—74 percent—opted to have graphic design content scrutinized under the microscope. Best of Show designation in the struc- tural display category, went to flexo print- ing work by Packaging Services, Inc. for its Bull Frog Quarter Pallet display. It also took a first place, blue ribbon in the cat- egory. Top honors for graphic combined flexo print went to Chief Container for its HP Pallet Skirt (a similar work by the com- pany—a Heinz Pallet skirt, took a third- place). Best Student Entry was awarded to Clemson Jane, a wine box design, from the university of the same name. SuperCorr Expo delegates were in- vited to vote for their favorites. They selected the Bull Frog Quarter Pallet and a Kingsburg Orchards fruit container dis- play, printed flexo by FTA member Calpine Corrugated LLC. Fan favorite was not the only title cap- tured by Calpine. The firm took a blue rib- bon for its “Sales Tool” in flexo postprint, and a first in the white linerboard category for its “Stock Blueberry Tray.” First place, flexo printing, combined brown board, went to FTA member Fleetwood Fibre and Packaging Graphics for its King’s Estates Pinot Gris box. Fleetwood also garnered a second-place award for its Saggi wine box. Orange County Container, another FTA member, took several awards, namely: first place, flexo postprint, California Fruit Co.; second place for its Venom wine box; and listeners were reminded that a sustain- able business accepts responsibility for its actions.