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FLEXO Magazine : November 2008
PLANTS & PROCESSES Tony Corsillo (right), director of sales, innovation and packaging automation for Cascades Boxboard in Cobourg, ON, Canada, along with the plant’s general manager Eric News. Printers & Questions Cascades: In today’s Wal-Mart/Al Gore/the-sky-is-falling driven world of sustainability and green practices, nearly every flexographic printer/ converter is doing what he can to reduce the business’ environmen- tal impact. For some companies, though, being green is “business as usual.” Take, for example, Cascades Boxboard in Cobourg, ON, Canada. This FTA member has adopted the slogan, “Green Before Green Was Trendy.” And it’s not just a clever slogan; it’s a state- ment of fact. Since the founding of its parent company in 1964, Norampac (as it is dubbed now), has made great strides to conduct business in an environmentally responsible manner. Its origins, according to Tony Corsillo, director of sales, innovation and packaging automation, are as a recycling facility first, then a paper mill, and finally a tissue, paper and packaging converter. Corsillo, who calls sustainability “the new value-added sales tool,” is very active in the Wal-Mart Scorecard and helped develop Cascades’ existing sustainability program. He recently spoke with FLEXO about the firm and its green roots. 5 0 F LEXO Green Before It was Trendy Q: By Christian R. Bonawandt How long has Cascades Boxboard in Cobourg, Ontario had a green/environmental/sustainable policy? We do an audit on our customers that helps determine where they could be saving money. The last three customers real- ized a 15 percent to 30 percent environmental savings. This includes transport, packaging reduction costs that we developed for them. The marketing benefit is the greener, but the hidden agenda is to be leaner. Through the leaner we find the greener. We have been doing this for a long time now, but everyone wants to hear it in the form of sustainability. Packaging reduction has been the priority for the past 44 years in our company. Of course, our internal processes, espe- cially our mills, are the greenest in North America and have been since their inception. We save five times more water than the industry average. We own our own garbage pickup facilities that recover paper from municipalities as well as our customers, making us a truly closed loop facility. NOVEMB E R 20 0 8 www. f l e x o g r a p h y. o r g P’s & Q’s