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FLEXO Magazine : January 2009
JANUARY 2009 VOLUME 34, NO. 1 In This Issue With a new U.S. president taking power in the midst of international conflict and a recession, the global flexo industry is looking at 2009 with a degree of uncertainty, and a reasonable quantity of optimism. Most printers/ converters are hoping to standfast during the next few months in the face of slashed budgets and reduced sales. For them, and everyone else, we present this “rough economic survival guide,” which includes forecasts and outlooks from independent analysts (page 14), FTA’s Printer Leadership Councils (page 16), two consultants (pages 42 and 44) and a resource for industry-specific online training options (page 48). SPI Council Outlook Process Control Virtual Training FTA HEADQUARTERS & FLEXO EDITORIAL, ADVERTISING, SUBSCRIBER SERVICES 900 Marconi Avenue Ronkonkoma, NY 11779-7212 Phone: 631-737-6020 Fax: 631-737-6813 PUBLISHER Robert Moran, ext. 17 email@example.com EDITOR Christian R. Bonawandt, ext. 31 firstname.lastname@example.org DIRECTOR OF BUSINESS DEVELOPMENT Jay Kaible, ext. 20 email@example.com TECHNICAL DIRECTOR Bill Pope Phone: 585-267-5434 firstname.lastname@example.org EDUCATION DIRECTOR Joe Tuccitto Phone: 651-319-5003 email@example.com DIGITAL DESIGN & PRODUCTION Red Flag Media www.redflagmedia.com FTA TODAY 6 Publisher’s Ink 8 Association News 68 Engaging Ideas Increased ROI Melinda Schroepfer 10 TEST Online Training Provides As companies struggle to gain busi- ness and maintain a reasonable train- ing budget and cycle, TEST offers effective (and cost effective) tools for such needs. 60 Learning Experience Students at Dunwoody College of Technology recently volunteered to design and print FLEXO’s 2009 Media Kit. 62 Class/Work Fort Mill High School’s flexo program is designed around exposing young people to a work-like environ- ment and developing skills that they can carry through any career. 34 INDUSTRY INDICATORS 12 Pressing Issues North America Pira International conducted a study of large-scale trends and the likely impact on packaging over the next five years. Representatives of FTA’s Strategic Leadership Councils offer their perspec- tive of the highs and lows of 2008 and 2009, and present plans for weathering the current economic climate. 16 Down but not Out TECHNOLOGIES & TECHNIQUES 20 Process Control for Pressroom Brian Ashe Application of statistical process con- trol will help keep color in check. 24 Pressroom Evaluation Paul Teachout Performing a simple pressroom evalu- ation or audit can pay huge dividends. FLEXIBLE PACKAGING (Part II) 28 Cushion Sleeves the Flexographic 14 Consumer Packaging Megatrends in FLEXIBLE PACKAGING Films Rory Wolf 62 34 Optimal Treatment Levels for Plastic Determining the optimal treatment level of plastic films is a very common objective, but is rarely achieved. PLANTS & PROCESSES 38 Narrow Web on the Edge Christian R. Bonawandt The Meyers Printing Companies’ Label Division embraces cutting-edge tech- nology and complex constructions as a premier manufacturer of narrow-web flexo products. 42 Selling in Tough Roger Bostdorff 44 Surviving Rich Emmerling and Bill Bower Following up on an article from May 2008, full results of an experiment to identify the ideal plate thickness, du- rometer and cushion combination. Maintenance for the Modern Flexo Press Massimo Ardito and Michael Burdy Some basic, simple but too-often ne- glected preventive maintenance actions that can keep a press in tip-top shape. BEGINNER FLEXOGRAPHER 32 Preventative 48 Virtual P’S & Q’S Economic Times Differentiation and quantification can improve the flow of sales in this rough market. a Recession Hugh Pinkus Tough times call for tough measures. The author outlines some possibly painful necessities that might keep struggling companies afloat. Training Guide A resource to some of the online edu- cation and professional training op- tions available to the flexo industry. 58 Twin Cities Flexo Association By staying local, TCFA is able to hold more frequent meetings, with techni- cal presentations given in a more casual atmosphere. FLEXO® Magazine (ISSN-1051-7324) is published monthly by the Foundation of Flexographic Technical Association. Address all correspondence to FLEXO® Magazine,900 Marconi Avenue, Ronkonkoma, NY 11779-7212. Telephone: 631-737-6020. Fax: 631-737-6813. Copyright ©2009. All rights reserved. Subscriptions: 1 year: $55 U.S./$76 foreign; 2 years: $92 U.S./$125 foreign; 3 years: $125 U.S./$170 foreign. Single copies: $7 U.S./$10 foreign. Periodicals postage rates paid at Ronkonkoma, NY 11779, and at additional mailing offices. POSTMASTER: Send address changes to FLEXO® Magazine,900 Marconi Avenue, Ronkonkoma, NY 11779-7212, USA. Printed in USA. Publications Mail Sales AgreementNo. 1558153. FLEXO® Magazine is the official journal of the Foundation of Flexographic Technical Association, devoted to education, technical and research support to advance flexographic technology. Acceptance of advertising in FLEXO® Magazine does not imply endorsement of the product or service by the FFTA. Opinions expressed in bylined articles are not necessarily those of the FFTA. JANUARY 2009 FULL FFTA FORUM BROCHURE INSIDE
End of Year 2008