by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : January 2009
FTA TODAY A Survival Guide for Recessionary Times... S urvival tactics and strategies—we’re all devising them, implementing them, abiding by them, and augmenting them as we see fit. Not one of us has turned a blind eye or deaf ear to any effort, idea or notion that might help to keep our business viable. Collectively, we might not have seen such challenging times coming until just a few short months ago. Yet today, all of us certainly subscribe to the fact that it’s very rough and unbelievably tough out there. The battle is on for ev- ery dollar and every sale. Demands being voiced are rising to new and higher levels that have never been experienced before. We all know that business, while out there in 2009, is not going to be all that easy to secure and win. Win we must! Flexography’s future rides on it. The question on the industry’s table: Howdo we plan strategically to maintain the business, build it wherever possible, factor flexibility into the equation and reprioritize whenever it becomes necessary? No one has all the answers. Nobody knows exactly what is going to happen. Consultants have offered their views; and some suggestions are certainly being embraced. Printers, especially those serving on Flexographic Technical Association Strategic Leadership Councils, have put their heads together to access the business, as well. This issue compiles the views expressed by those sources and supplements them with a detailed look into the virtual training experience, as it seeks to present “A Survival Guide for Recessionary Times.” CONSULTANTS’ CORNER In the consultant’s corner, Roger Bostdorff’s article, “Selling In tough Economic Times,” (page 42) notes that with sales cycles stretched out and companies looking for ways not to spend money; the strategy dujor is to invest time wisely. The path to success and a sale—ask questions, quantify decisions, build credibility and trust, and bring value to the customer by proving benefits to be greater than costs. Similarly,Hugh Pinkus, writing for FLEXOon “Surviving a Recession,” (page 44), deliv- ers the message that hard decisions need to be made. His suggestions—optimize labor, control inventory, streamline cost structures, assign priority to projects most likely to bring money in the door quickly, as well as those deemed fastest to complete; convert plans to actions, and do it consistently. His other compelling words of wisdom portend that this may just be the ideal time for additional training, which will boost productivity and flexibility. Speaking to training, FLEXO’s Virtual Training Guide, beginning on page 48, en- courages readers to tap into flexography’s own virtual world, then access online resources for training and education. What’s available? Everything from FTA’s own Training and Education Services Team’s (TEST) Virtual Campus with a current roster of 158 independent courses, to corporate sponsored user instruction, technical tips, fully accredited classes and professional certification opportunities. PRINTERS’ PERSPECTIVE Finally, the voices of FTA’s Strategic Leadership Councils are coming together in unison on page 16. They admit challenges are out there and say growth is hard to come by; yet they vehemently maintain that flexography is well positioned to weather the recession. Strategies that they embrace are both divergent and wide reaching, meaning that they recognize complex differences between the narrow web, wide web, envelope, newspaper and corrugated market segments. Common approaches are being taken. They include: seeking out stable and profitable new markets; targeting higher ef- ficiency, longer runs and lower scrap; increasing profitability through process im- provement and print controls; fostering continuous improvement and of course, communicating effectively. Bold ideas, basic concepts, and brash actions—times demand them, especially when the moves are designed to ensure survival until we can put the recession and all its challenges behind us. 6 FLEXO JANUARY 2009 www. f le xography. org BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquaflex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard,Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Paul Lancelle, Eastman Kodak Co. Gene Martin, The Robinette Co. MattMoffett, The Meyers Printing Co. Doug Nelson, Anderson & Vreeland James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADVISORY COMMITTEE Raymond W. Bodwell, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd. BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquaflex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard,Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Paul Lancelle, Eastman Kodak Co. Gene Martin, The Robinette Co. MattMoffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHER’S INK
End of Year 2008