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FLEXO Magazine : January 2009
INDUSTRY INDICATORS TABLE 2: TOP 25 CONSUMER MEGATRENDS RANK MEGATREND 1 BY THEIR IMPACT ON PACKAGING MATERIAL USAGE OVER THE NEXT FIVE YEARS IMPACT ON PACKAGING MATERIAL Aging population / growing number of senior citizens / people living longer 2 Public concern about exces- sive packaging Slowdown in economic activ- ity reduces income of low to middle-income families Positive impact on demand for glass and plastic bottles, blister packaging, flexible plastic bags, stand-up pouches, microwavable plastic trays. Negative impact on demand for less convenient pack formats, such as metal food cans and drinks bottles with metal crown caps. Growing demand for biodegradable bags and sacks, film, trays & containers and bottles, recyclable pack- aging. Continued trend for lightweight packaging and reduction in excessive paper & board or flexible plastic secondary packaging. Growing demand for in-store recycling facilities. 3 Smaller household size Higher demand for smaller glass / plastic trays, pots and bottles. 4 5 Eco-awareness 6 Rising energy costs squeeze disposable income growth 7 Agro-inflation curbs consum- er demand for non-essential products 8 Post-consumer waste recycling 9 Increase in consumption ‘on the go’ 10 11 12 13 14 15 17 18 19 Food provenance and authenticity Internet retailing Rise in obesity Concern about product safety and security Development of renewable energy resources Product saturation 16 Higher share of single person households Boomers defy retirement Growing awareness of health and wellness issues Growing consumer choice from globalization 20 Growing number of asset 21 households rich/time poor consumers Growing ethnic diversity 22 Higher share of single parent 23 Growing number of middle to high income people 24 Higher female participation rate in labor force Slower sales growth for non-essential products, such as luxury chocolates, wine & spirits, cosmetics, toilet- ries, consumer durables. Impacting on sales of all material types, including glass bottles, paper & card- board boxes, rigid plastic bottles. Positive impact on demand for sustainable materials such as biopolymers, paper & board packaging. Negative impact on demand for mixed plastics and multi-material packaging Growing emphasis on use of materials which use less energy in production and transport, such as flexible plastics, paper & board and folding cartons. Less use of high energy use materials, such as glass. Rising food costs are persuading some manufacturers to reduce portion size or switch to cheaper packag- ing, such as flexible plastics and paper. Positive impact on demand for easy to recycle materials, such as glass bottles, PET bottles, metal drinks cans. Negative impact demand for mixed plastic films. Out of home consumption leading to higher use of metal and plastic bulk food containers for restaurants. Growth in portable packaging such as resealable plastic bottles and resealabe food trays and bags. More informative food and drink labelling about product sourcing and ingredients for all pack material types. Positive impact on demand for cardboard boxes and other secondary packaging materials such as polysty- rene and flexible plastics. Rising demand for sealed lidded trays, barrier films and PET bottles. Possible reduction in pack sizes with development of calorie control packs. Growing use of tamper-evident plastic closures for food, drink and medical & pharmaceutical products. Slower demand for non-essential packaged food and drink products. Further development of innovative packaging with value-added features, such as reclosable stand-up pouches and microwavable packaging, particularly benefiting rigid and flexible plastics. Downsizing will impact upon all types of packaging materials. Growing demand for convenience packaging including plastic stand-up pouches, ovenable or microwavable rigid plastic packaging, barrier films and speciality closures (trigger sprayers, dispensing closures, etc). Glass bottles benefit from higher sales of products such as wine & spirits and cosmetics & toiletries. Positive impact on demand for all pack materials used for health food packaging. Negative impact on demand for less healthy food & drink including PET soft drinks bottles and rigid and flexible plastic trays and bags for confectionery and pastries. Greater standardization of packaging formats and materials used across global markets. Growing demand for products such as microwavable plastic containers, resealable stand-up pouches, easy open metal cans and flexible barrier plastic film. Rising sales of exotic ready meals leading to growing demand for CPET or aluminium containers and trays Positive impact on demand for rigid plastic trays, flexible plastic bags and pouches, paper & board boxes. Higher demand for premium products favors glass bottles and jars for cosmetics & toiletries and alcoholic beverages. Wood or board boxes for secondary packaging of premium alcoholic drinks, such as cham- pagne and whisky. Positive impact in demand for flexible plastics film, stand-up pouches with resealable features, easy open- ing metal cans and microwavable CPET trays for ready meals. 25 Desire to look and feel good Favors rigid plastic bottles and jars and glass bottles. Source: Pira International Ltd www. f le xography. org JANUARY 2009 FLEXO 15
End of Year 2008