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FLEXO Magazine : January 2009
FTA TODAY Students in Dunwoody’s prepress program designed and prepared files for FLEXO’s 2009 Media Kit: (left to right), Anne Pelton, Rose McKernon, Caitlin Peschken and Alex Malenius. Learning Experience Dunwoody Students Create and Print FLEXO Media Kit By Christian R. Bonawandt H ow can we tap into the vast resources of the flexographic printing/converting industry, while at the same time giving back to it? That was the question FLEXOstaff asked itself when it came to the production of its 2009 Media Kit. After much consideration, the answer was to approach one of the numerous flexo education programs. Dunwoody College of Technology, Minneapolis,MN, stepped forward to take on the challenge. Five students volunteered their time and skills to de- sign, prepress and print the Media Kit. While Flexo Instructor Shawn Oetjen was there to lend a helping hand, he was happy to admit that, for the most part, his students were able to navigate the project on their own. “I really didn’t have anything to do with it,” he said. “I was involved in little things when issues arose. I double checked some work, but it was really student driven.” A MAJOR UNDERTAKING The youths who undertook the task of designing and perform- ing prepress operations were Alex Malenius, Rose McKernon, Anne Pelton, and Caitlin Peschken. David Mitchell made plates and conducted the printrun. All five, at the time of the project, were in their fifth quarter at Dunwoody. They unanimously stated that this was the most challenging assignment they had taken on. “This was one of the largest and most complex multi-page documents we have ever made,” said Malenius. “It was difficult to make sure we did everything correctly.” According to Pelton, the group put in at least 50 hours apiece. The entire 16-page document had to be designed with flexo in mind. McKernon noted, “We took into consideration registration challenges on flexo throughout the whole project. We thought about that when choosing colors. There’s a CMYK version of the Pantone, which originally had a 2 percent black in it, but we dropped that out to try to make it easier to register and to run cleaner. We made sure the fonts were not below six point. To get the file ready, we made sure we had overprint text and all that good stuff. We also incorporated run targets with our bearer bars to help David out on press.” Flexo press student David Mitchell printed the pages—four, six-color, double- sided runs were required to assemble the full 16-page book. 60 FLEXO JANUARY 2009 www. f le xography. org
End of Year 2008