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FLEXO Magazine : February 2009
FTA TODAY regarding our industry would be very relevant. A common challenge to the CPC's is brand color management across substrate lines. Where better to put this great discussion than in an FFTA Forum Prepress Session? You will hear three dif- ferent CPC's-] ames Breitung, Sara Lee Corp.; Kevin Chop, Diageo; and Shannon Steele, Coca-Cola USA-from three differ- ent packaging market segments-baked goods, distilled spirits, and non-alcoholic beverages-discuss how they work with their particular prepress partners in stan- dardizing color. This is real-life stuff. Q . Emerging Technologies and Flexo . 101 are malcing return appearances at Forom 2009. Wl!}' did you decide to hang on to these topics? Did you decide to try a'!Y- thing d!ffërent this year that is not necessari!y rtiflected in the titles? TWOMEY: Emerging Trends should be about what common trends are occurring in our market segments, which is why you will hear about education, expanded gamut, and Q . FIRST has been broken away from . F C and combined with the Faster and Better concept. Can you explain this change? How will the presentations rtiflect this? TWOMEY: FIRST (Flexographic Image Reproduction Specifications and Tolerances) is a perfect part of "Faster, Better." With the launch of FIRST 4.0, it's the perfect time to really point out where our industry can show consistency. Did you know that a notable portion of FIRST Third Edition purchases went to CPCs? They want the information! They want us to be consis- tent! It's amazing how, if one can follow basic recommendations on how to set up a design properly, and perform all the other functional areas of the print process ac- curately, how much better and faster-and more importantly, profitable it becomes! Of course, this does not take away the im- portance of FQC (Flexo Quality Consortium), which is the research and technical arm of FTA The session chairs will be updating the membership on what projects are being the Ink and Substrate Sessions will be on how flexo ink performs on those substrates. What is going on in the ink and substrate world to comply with these new demands? Experts will come to the table with some excellent presenters on substrates and inks respectively. Color, new ink technology, plant-based films for flexo, sustainability... We think the printer/converter portion of the FTA membership will really get a lot out of these sessions. Q . How would you describe the role of . the INFO*FLEX Exhibition in rela- tion to the Forom as a whole? TWOMEY: INFO*FLEX is part and parcel of Forum. At INFO*FLEX, not only do you spend two solid afternoons looking at the industry's newest and greatest innovations from over 130 exhibitors; the Presentation Theater allows you to learn more, and re- ceive some great demos as well! And again, don't forget the Phoenix Challenge and Education Pavilion! Come see what the printing schools offer our in- (éR: FFTA THANKS ITS 2009 FORUM SPONSORS 3NI . 09P T Rlbak"Cushion Mounting Materials M+M 't 1 HAR PER@ A:'DERSON& VVREELANDINC. I DEGRRF e SENTRY.: INSURANCE All Printing Resources, Inc. Flexographic Supplies, Equipment & Training @ Daetwyler FlintGroup inkj et; all related to growing flexo. These are some great "tipping points" of discussion. Flexo 101 is a very popular session. We have new people joining our industry every day. As a technical organization it is our respon- sibility to provide basic principles and prac- tices to new members and attendees. Q . Sustainability is also a returning . topic. What are the reasons and how will the session be d!tferent than last year? ENGELKE: Sustainability in our markets has legs. It's not going away, and many thousands of dollars are spent by com- panies in trying to comply with large and vague definitions. This session, looks at a variety of aspects of flexo and highlights the "everyday" understanding of them. - FLEXO FEBRUARY worked on (and hopefully draw some ideas for new ones!). There are some amazing amounts of data being generated in order to better understand the interactions of our print process and help us advance. G], flat- top dots, and more will be discussed at FQC. It's a must -see for the print managers and statisticians of the world. Q . For the .first time in recent his- . tory, we have sessions on Inlcs and Substrates respective!y at Forom. What are your reasons for this? What can attendees expect from these two sessions? ENGELKE: Retail companies like Wal- mart are demanding source reduction which can impact the printed substrate and its physical properties. The focus of 2009 www.f I exog ra p hy.o rg dustry in curriculum and students. Also, we are putting huge emphasis on education. The Education Pavilion will be available for companies to review schools and speak to students for prospective interns. Take it from us, interns are a great way to bring young, energetic folks into your company economically. Our companies are huge proponents of interns and perhaps, if you attend Forum, you could walk away from it with a new intern or permanent employee! Q . What words of advice can you offer . attendees with respect to getting the most from Forom? ENGELKE: Pick and choose the sessions that are most relevant to your company. Remember, INFO*FLEX is situated such
Sustainable Winter 2009