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FLEXO Magazine : February 2009
PLANTS & PROCESSES How to Talk to Your Customers about Putting Targets on a Live Web By John Paine A re you and your customers getting all the benefits from the investment you made profiling your press? Are you running by the numbers and not getting the consistent color you expected? Unless you're taking your production color measurements from the live area of the design, your data is prob- ably less than ideal. Measuring targets printed on the edge of a web seldom represent the density and dot area you're printing across the web. Look closely at any flexible package from many of the major consumer product companies (CPCs) and you'll see the series of small dot or block-shaped targets printed right on the package. These CPCs and their suppli- ers are reaping the benefits of better color consistency through the use of solid and screen targets on the live area of the package. It's becoming more and more common as an increasing number of con- verters and buyers realize how important this is to meeting their color consistency and branding goals. - FLEXO FEBRUARY 2009 www.f I exog ra p hy.o rg Prepress houses are seeing a large increase in the number of requests to have targets added to the designs. According to Michael DeAngelis, plant manager at Southern Graphics Systems in Philadelphia, PA, "A customer who wants quality needs to ac- cept this as a fact of life." He reported that all the printers who have made this change are happy they did and so are their customers. So how do you convince your customer to allow you to add these targets to their package? Here are some suggestions you can use to help make the transition. Show your customer samples of other products that already have these targets. Include multiple examples from a variety of markets. EDUCATE CLIENTS Whether they are a multi- national company or a mom- and-pop shop, your customers expect the best quality for their money. Most will happily sup- port any ideas that will help you make a better product. Present the idea as part of your efforts to improve the quality of the print you're providing. Explain how taking
Sustainable Winter 2009