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FLEXO Magazine : March 2009
College Phoenix Challenge. At the 2008 competition, students were asked to devise a packaging solution for a new healthy energy drink that would allow it to com- pete with existing brands. Most students went far and above a simple package, tak- ing into account environmental issues, target audience, and discussing the mar- keting efforts of established brand-name products. The winning team, from Dunwoody College of Technology, had surveyed more than 800 people, and color managed its flexo label print to match promotional ma- terial produced digitally and in wide format. "They are thinking outside the box and thinking sustainability. Some of these kids really care about the environment. Converters and suppliers need to keep their eye out for these kids," she said. That, Krafft stated further, is one reason that so many people continue to come back to judge the high school and college competitions. "They are watching these kids as they develop." This year, students will submit propos- als for narrow web, non-pressure sensitive solutions for a college campus coffee shop. The "customer" wants short-run, custom- branded products that offer an enhanced competitive advantage over competitors' products. Proposals are expected to deliver enhanced sustainability, increased function- ality, and/or improved marketing appeal. Krafft highly encouraged companies to check out the College Challenge and all of the education initiatives at Forum. "I want people to support those kids, to come up to them, talk to them, and take the time to meet them and see the talent coming out." "I am extremely happy about the Forum Committee's commitment to putting education in the forefront of this year's Forum," exclaimed Tuccitto. "This is a perfect example of industry and educa- tion working together and nobody does that better than the flexographic industry. These initiatives will allow the industry to see firsthand what the schools are doing to move flexography into the future." . PHOENIX CHALLENGE COLLEGE COMPETITION Saturday, May 2 Contact Bettylyn Krafft at firstname.lastname@example.org or 704-309-3748 for details. We're more than anilox rolls. Call for details-800.438.3111 The team of experts that make up Harper's GraphicSolutions Division can evaluate your pressroom's hardware, software, workflow systems and procedures, then develop a customized plan to cut costs, increase your production and improve results. For proven solutions, call 800.438.3111. HARPER@ To learn more, call 704.588.3371 or Toll Free 800.438.3111 Americas - Europe -Asia @2008 This is huge - precisely because it isn't. Done correctly, green engineering helps save more than just the environment. Introducing the new, cutting-edge PowerSmart by UVT. Engineered to reduce both energy and space on an already-crowded production floor. Less is more. In fact, it's huge. U VT The Future of UV Curing MARKANDY www.markandy.com/uvt
Sustainable Winter 2009