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FLEXO Magazine : March 2009
TECHNOLOGIES & TECHNIQUES e Bottom Line: Green Paper and Board stock Prove Sustainable and Economical S ustainable packaging is quickly solidifying its move from a packaging industry trend to an industry standard. And, while valid points can be made on either side of the trend versus standard argument, both sides agree that green packaging is here to stay-it's really just a question of how long. The quickest point, however, to any bottom line is not to won- der how long or why for, but to figure out (and fast) the impact on you and your business. Today, everyone along the packaging industry food chain, from suppliers to converters to producers to customers, has been conscripted to ride the green wave of sus- tainability, ready or not. - Successfully riding that wave means cutting through all the noise and getting down to what sustainability is, and what it is not; why it is here to stay, and why that's a good thing. From greenwashing to standards information to economic impact, learning about sustainable packaging can be overwhelming, both because of the sheer volume of information and because of its nature to change rapidly, as burgeoning ideas tend to do. Amidst the noise, paperboard has emerged as an effective packaging substrate solution. In fact, the fiber industry, and pa- perboard in particular, might just be the "board" you need to surf to sustainability success. The Golden Age of Song CD package, manufactured by Shorewood Packaging, a business of International Paper, for Starbucks Entertainment, is an all-paperboard CD package that replaced a standard jewel case made of polystyrene plastic. The new paperboard package replaces the plastic hub or tray, instead using a design that enables the CD to fit snugly in a recessed cavity in the paperboard tray. FSC-certified, 100-percent recycled Cascades ArctiKoat board (40 percent post-consum- er content) is used for most of the package, with the paperboard tray being made of IP Everest SBS, SFI-certified and 100 percent virgin fiber content. The total package is 20 percent recycled, which includes a printed booklet made from 30 percent recycled paper. MARCH 2009 www.flexography.org FLEXO
Sustainable Winter 2009