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FLEXO Magazine : March 2009
TECHNOLOGIES & TECHNIQUES GREEN, AS IN CASH But, let's get back to bottom lines. In the world of sustainability, there is effectively a "triple bottom line." Many people wrongly equate sustain ability with environmental issues, i.e. renewability, recyclability, etc. In fact, environmental joins economic and social considerations in helping to define sustainability. Paperboard, as a packaging substrate, is uniquely qualified to help you fill out your sustainable packaging triple bottom line. Cap-it, manufactured by Graphic Packaging Internatio e qivision for Buffalo Rock, represents a paperboard solution that replaced Hicone and combines shelf appeal and portability in a pa- perboard-based multi pack. By using the shoulder of the 24oz. bottle in its design objectives, the resulting package improves the handling stiffness of the pack. It also has improved pallet stability and overall sturdiness, including the opportunity to repair the multi-pack during distribution and eliminating warehouse return. Environmental sustainability includes stewardship and con- servation of our planet's resources. This includes the practices behind many of the "green" buzzwords you are probably already familiar with, including renewability and recyclability. In addi- tion, however, it is important to include resource usage that im- pacts our environment. This includes the environmental impact of things like water and energy usage in manufacturing and in \ supply-chain delivery. Economic sustainability factors in the efficiency, efficacy, and effectiveness of the paperboard industry's use of resources and efforts to optimize processes and materials usage. In addition, economic sustainability includes the impact, primarily positive, one particular industry entity has on its community and the greater economy. \: The Cano Photo Value Pack, manufactured by Jones Packaging nc. for Canon Canada Inc., replaced a non- renewable VC clamshell, which encased the entire product, wit an easy-open paperboard carton with fifth panel. On th production side, using paperboard reduced the package eight by 28 percent. The total number of pallets required to transport the annual volume of the product was reduced 3 percent. Elimination of the molding and forming of the plastic clam shell increased production efficiencies and eliminated two processes, in turn reduc- ing energy consumption and resource impact. A new inner divider was developed to work with all Canon's SKU's, replacing the use of 15 different plastic liners. Seventy tons of plastic were diverted from going to landfill. Recyclable and biodegradable, the new package enjoyed a 30 percent footprint reduction overall. MARCH 2009 - www.flexography.org FLEXO
Sustainable Winter 2009