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FLEXO Magazine : May 2009
FTA TODAY that activity, too little surprise, is continuing to set off quite a chain reaction in our world: • Consumer product companies, enthralled by complex colors and graphics, insist on their use. • Retailers attest to their impact on sales. Winning Ways... B old statements, bright colors and daring designs... Bring ‘em on! Consumers gravitate toward and are excited by them. And • Graphic artists/package designers have been known to salivate over them. • Printing press manufacturers are adding color decks to model after model. • Printers/converters admit to having lost quite a bit of sleep over matching proof to press. Ah, but fl exographers long ago set their sights on overcoming the challenges that bold, bright package requirements can present. They took to managing color to optimize results and achieve high quality and consistent reproductions from one run to the next. Several of these forward-thinkers partnered with FTA in the development and implementation of Flexographic Image Reproduction Specifi cations and Tolerances (FIRST). Today, they are now said to be “Navigating the Future of Flexo.” This group, a large contingent of which are FTA members, have taken innovation to a new level. At the same time, they pursue educational opportunities quickly, and they communicate their success through real-life experience. They are putting their best eff ort forward and changing the face of an industry—one day, one job, one package at a time. ACCOMPLISHMENTS NOTED In this issue, we salute their accomplishments. Ninety-fi ve pages are devoted to vivid pictures attesting to their work, accompanied by brief summaries of exactly how the results were attained. By and large, the featured packages are complex print jobs, carefully executed, and in many cases designed to be process specifi c. They showcase high-end graphics, utilize high line screens, achieve consistent and real fl esh tones and point to a greater understanding of fl exographic print principles. Our complete and comprehensive FTA Excellence in Flexography Awards recap starts on the front cover, continues with a gatefold encapsulating fi rst place, or gold medal winning print jobs; and then, starting on page 55 runs picture-by-picture, print job-by-print job, category-by-category through all award-winning jobs. What’s diff erent this year? We’ve increased the size of the photos signifi cantly to facilitate ease of review, and foster appreciation for all intricacies involved in the outcome. By number, we’re spotlighting 135 pieces of work, turned in by 65 diff erent compa- nies, deemed by a cadre of 39 judges to be the fi nest and most expertly executed fl exographically printed packages from 2009’s fi eld of nearly 600 entries. Forty-fi ve took gold medals; 37, silver; 27 bronze or honorable mention; and three, self-promotion. From the fi eld of 45 top fi nishers, nine were selected as Best of Shows in their respective categories—wide web, mid web, narrow web, folding carton, napkin, combined corrugated, preprinted linerboard, envelope and graphic design. Eight of the nine best-of-the-best, came from multi-time medalists, with one fi rm capturing six individual awards. ACCOLADES & ASSESSMENTS What do dog food, margarine, moisturizing lotion, wine, napkins, plumbing fi xtures, beer, envelopes and bird seed packages have in common? Flexographic printing, of course; and this year, FTA’s Best of Show designation as well. Judges told us that these stand-out performers, hailing from an international con- tingent of competitors, were both eye-catching and awe-inspiring. They exemplify shelf appeal, provoke impulse purchases and serve as billboards for their respective brands. You can read the comments for yourself, in Chris Bonawandt’s wrap-up that appears on pages 56-65. I’m certain that, like me, you’ll appreciate what they have to say and stand ready to off er your personal kudos and congratulations on a job well done—many, many times over. Excellence in Flexography: it’s synonymous with FTA, its members, its Foundation’s Annual Forum, and the Forum experience itself. 8 FLEXO MAY 2009 www. f le xography. org BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquafl ex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Paul Lancelle, Eastman Kodak Co. Gene Martin, The Robinette Co. Matt Moff ett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquafl ex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Paul Lancelle, Eastman Kodak Co. Gene Martin, The Robinette Co. Matt Moff ett, The Meyers Printing Co. Doug Nelson, Anderson & Vreeland James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADVISORY COMMITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd. PUBLISHER’S INK