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FLEXO Magazine : May 2009
TECHNOLOGIES & TECHNIQUES FIGURE 1. The fi nancial value is driven by several areas: Cost Savings 1. Fewer Setups, which lowers fi lm and ink waste 2. Fewer plates 3. Ink costs 4. Improved operational down time 5. Improved throughput Cost Pressures 1. Prepress expense 2. Waste from variation 3. Plate wear 4. Maintenance Key to Attaining Combinations Combinations Designs, scale Designs, process control, press full scale Combinations, scale Key to Minimizing Reliable software, profi ling, proofi ng Design, process control, proofi ng Process control and capability Tighter specs of components, process control Extended Gamut Success By John Fulcoly printing. Working together and building an eff ective extended gamut platform has the potential to reduce costs substantially creating value which can be shared by printers and their clients. To achieve these benefi ts, it is important for each to appreciate the requirements that go into supporting a successful printing operation. The shop fl oor must be successful to deliver the capability and fi nancial benefi ts. With the increasing availability of software options, prepress provider experience and printer commercial applications, it is no longer a theoretical question of benefi t. Extended gamut printing has been demonstrated on both small and large scale businesses to deliver: T 1. Improved graphic appearance and design capabilities for the end user. 2. Productivity and cost improvements for the converter. 3. Supply chain benefi ts for both the end user and converter. Successful programs will have a common denominator in that the end user, graphic development team and printer have combined to assure that design advantages have not come at the expense of operational ineffi ciencies. The end user, its upstream design and prepress partners, and the printers/converters each must contribute for a shop fl oor to be reliable and productive. 36 FLEXO MAY 2009 oday’s pressing economic strains provide plenty of impetus for both packaging converters and end users to consider the commercial benefi ts of extended gamut Without the right foundation in place, extended gamut printing has the potential to be less productive and less reliable and subsequently unable to fuel the expected economic advantages (see Figure 1). With more and more graphic conversions and converting expansions taking place there is more awareness than ever on keys for successful implementation and industry experience for end users and converters to lean on. To achieve the benefi ts, though, both the end user and printer must be prepared to change the game up some. For the end user, this begins with design. CHALLENGE SWAP Things that are easy in conventional CMYK graphics (big blocks of line colors, for example) are more challenging for extended gamut, while the things traditionally diffi cult (combinations of screens, images, and vignettes) are readily supported with extended gamut. There are many examples in the marketplace today that dispel the myth that strong brand colors can’t be achieved (look in the snack aisle!). However, the real advantage of extended gamut is to off er to marketing and brand owners the “special eff ects” of blended images and graphic treatments that they have been told fl exography could not deliver over the years. Strong color and newer capabilities can both be achieved with design that accounts for seven-color capabilities. Prepress and printer teams need to bring the end user and design fi rms on board and turn it into a design advantage for the www. f le xography. org Supporting