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FLEXO Magazine : May 2009
EXCELLENCE AWARDS were executed well. Fine dot structure and impression! It had accurate registration, and details in the image of the tickets were sharp and crisp. Highlights and skin tones were smooth. Solids and type were clean and complete.” Horney said the work was “phenomenal!” He added, “It has a high degree of diffi culty due to reverse prints and dark background. These both give opportunity to see defects, which there were none of. Dots were very well printed with a wide tonal range. It also had well-balanced gold overprint to achieve both opacity and crisp lines. Registration on this piece was very tight especially through the process work.” away with two prizes (a silver and a bronze), while SSCC-Castle Rock scooped up four (three silvers and a gold). Lewisburg Container’s Delta® 53558 Faucet box won the top prize. Judges remarked about the challenges deliberately undertaken to reproduce the image of a sheen, metallic faucet, as well as a large, solid black. “The fact that they used three colors to maintain the gray is diffi cult,” said George Salloum, Interstate Container, a degree of diffi culty judge. “But they did it and maintained color without shifting. Building the black with a screen job and solid job gave an intense color.” Debate and discussion are common when scoring award entries. Challenges are inherent to the Napkin category. And all three winners overcame them to win well-deserved awards. Creative Converting, Innoware Paper Inc. and Paper and Design GmbH each were recognized by judges. Creative Converting snared two silvers and a gold. Paper and Design GmbH earned one bronze and one gold, the latter of which was also deemed Best of Show. The entry was called White Splendour and featured snow-colored Christmas tree ornaments. Tenorio insisted, “The subtle shades of the highlights were reproduced well. Excellent registration helped to make the images appear to jump off the substrate.” Horney claimed, “The gold really off set this from the rest, making the ornaments jump off the napkin. The tonal scales and line screen were excellent for the substrate, which gave depth to the overall look. Reilly said it exhibited “very impressive execution of the graphic design. Good register, color balance and impression created depth and contrast.” THE ROAD LESS TRAVELED Many times there are two ways to do things: the easy way, and the hard way. Oftentimes in fl exography, the easy way will get the job done. But in the Excellence Awards, the hard way scores points, and can lead to Best of Show nods. Such was the case in both the combined corrugated and preprinted linerboard categories. Action Box Company Inc., Advance Packaging Corp., International Paper Co., Great Northern Corp., Lewisburg Container Co. and SSCC-Castle Rock Display Group shared 10 awards in combined corrugated. Great Northern walked 62 FLEXO MAY 2009 Carl Cecil, Color Resolutions Inc., a level of execution judge, commented, “There is a much easier way to do that image, but the printer chose the more diffi cult way—and pulled it off very well. It created a better image that way.” Salloum added, “The easier way would have created a fl atter image than what you have here. This gives it more depth.” Rick Pomerenka of Printron, also a level of execution judge, observed, “It was printed on B-fl ute, but shows no fl uting. The other two gold winners were both nice, but not this nice.” Both he and Cecil noted that the large, dark solid contained no hickeys. Pomerenka further stated, “They supplied a proof and they did a great job of matching it.” Degree of Diffi culty Judge Ron Hoff man, Master Packaging, was thrilled with the overall quality of the submissions. “Some of the other entries were phenomenal. To have no fl ute lines in some of these is amazing,” he said. Salloum noticed a trend toward some higher line screens, but cautioned “that is not necessarily going to get you more awards.” He was referring to the 2008 combined corrugated Best of Show, which Cecil recalled was produced at 85lpi. “It’s not about the dot. It’s about the image. That’s the comparison that we’ve seen between this year and last.” The judges also handed out nine awards to four companies in preprinted linerboard: Packaging Technologies Inc., SCI, Smurfi t-Stone Container Corp., and Temple-Inland Inc. SCI, a mainstay and frequent winner of Excellence Awards, earn three golds and a silver in the 2009 competition. TempleInland snatched a silver and a gold, the latter of which was also www. f le xography. org