by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : May 2009
Graphic design judges look for unique characteristics than those judging the print awards, including fl exo-friendly deisgn and the ability to communicate to consumers. dubbed Best of Show. Judges of all categories frequently note how easy it is to hide certain kinds of print defects in detailed process imagery. However, Michelob® Sampler 20/12 linerboard job showed none of these. Pomerenka insisted, “The labels on the bottle are very sharp and crisp. It was a wide web width and they paid a lot of attention to detail.” Cecil insisted, “The level of execution is a lot higher than on other entries. The printer did an excellent job on it. There were a lot of things that could have gone wrong that didn’t. It defi nitely had a larger degree of diffi culty.” Salloum claimed the work easily rivaled off set. “The art was very close to litho art. The registration and fi ne print and small objects were all well done.” DRAWN TO SUCCEED The graphic design portion of FTA’s Excellence Awards takes a diff erent approach than other categories. Here, degree of diffi culty may actually work against an entry, as judges look for fl exofriendly imagery, concepts and colors. Printed packaging is a communication tool, which speaks to consumers about the container’s contents. The more eff ective that communication, the better the score. In total, 10 print jobs received awards for work done on fi lm, paperboard, and label substrates, including student projects. Best of Show went to Kaytee® Ultimate Finch Food Premium bag. Judges were drawn in by the original illustrations of colorful birds surrounding a clear area where the product shows through. “If the product was yellow or green it might bring that whole thing to life,” com