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FLEXO Magazine : June 2009
FTA TODAY Buyers be Heard... Step 1: Put Coca Cola, Diageo, Sara Lee, Procter & Gamble and a host of prepress design and trade shops that support the prominent consumer product companies on the program. Step 2: Give them time to present their demands, summarize success stories, voice future observations and let them see the wine and spirit labels, soda cartons, bread bags, etc. that have garnered so much comment and attention. Step 3: Allow the CPCs and their partners to relay true, real-life experiences. Step 4: Let the questions keep coming. When you really think about it, could the prepress session at FFTA’s 2009 Forum be scripted any better than it was? We’ve heard from CPCs before, but never in such detail—at least not in my memory. Open disclosure was the order of the day and flexographers in attendance certainly benefited from the candid conversation. Priorities were listed, then clearly explained. Profiles were called for. Fingerprints were requested. Buzzwords, namely “Brand Stewards” and “Brand Color Management,” were voiced repeatedly and echoed through the chamber. Criticisms were rendered; compliments exchanged. When all was said and done, enthusiasm levels ran high as a result of a willingness to communicate, coordinate and cooperate being expressed. It was well worth rising early, Monday to witness such a display of dedication, commitment and drive to “get things right the first time.” It certainly caught my notice and a review of the evaluation forms turned in, served to tell me that I was not alone. ON THE RECORD... Content was most often described as “outstanding,” or “very good,” with just a very few sprinklings of “fairs.” “Excellent discussion.” “Excellent Q&A session—better than the presentations. It was good to hear current expectations from master branded CPCs.” “Q&A was informative—good information/good delievery.” “Panel discussion was great. Room layout was excellent. Superb color information.” Members of another contingent went on to say, “Such a discussion presents goals for new, up and coming converters. It also validates a converter’s processes and tells him/her if he/she is on track or needs to revise procedures.” “Great 10,000 ft. overview! How you go about achieving this quality and consistency has the most value to attendees like me.” “Thank you for putting together such a great session... Loved the collaboration.” “Interesting, shows the close future of standardization and adds values that we can improve on press.” Wish lists were also voiced. One delegate requested, “I’d like to see the session split between brand color management and a discussion of the latest prepress technologies.” Another added, “I wish at least one CPC would have addressed process materials more and spoke to FIRST.” A third was looking for more technical depth. A fourth cited good examples of color variation on different substrates and other print processes, then asked for additional detail on proofing and color measurement CONSENSUS RENDERED Serving to summarize the consensus of opinion, one Forum attendee described the discussion as, “very informative—a must see for companies who want consistent quality for their products.” Elaborating on the point, others stated, “Well worthwhile. I’d like to see such sessions with CPCs continue. We need to ask the questions and listen to our end buyers to keep the industry moving forward.” “Important topic. Good, useful information. Well done.” “Very valuable session in terms of brand color management, processes used and needs of brand owners. The panel was open and honest. All speakers were very knowledgeable and prepared. Very specific, very useful information was delivered. It’s nice we had time to address all our questions.” There you have it. Evaluations are in. Delegates are talking about their customers and what they had to say using FFTA’s Annual Forum as both platform and sounding board. Given all the buzz, I can hardly wait for next year. Las Vegas is calling. 4 FLEXO JUNE 2009 www. f le xography. org BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquaflex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquaflex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADVISORY COMMITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd. PUBLISHER’S INK
Sustainable Spring 2009