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FLEXO Magazine : June 2009
INDUSTRY INDICATORS New Platform = Transparent Workflow F ive engines, seven tools, systemwide integration...all are fast coming together to form EskoArtwork’s “Platform 10” Packaging Workflow System. The concept was unveiled to 240+ customers, as well as the packaging, printing, design and converting trade press at EskoArtwork Worldwide—the company’s 19th annual users’ conference, staged May 17-19, 2009 at the Hilton Walt Disney World, Lake Buena Vista, FL. The event was organized into six tracks: structural packaging design, digital flexo, color proofing and digital printing, packaging workflow automation, packaging pre-production, and collaboration. Top executives, as well as 23 high-profile EskoArtwork product managers, conducted the extensive series of briefings, all of which embraced the conference theme—”Get Connected.” One critical message, delivered by CEO Carsten Knudsen, “Stringent cost control and a focus on operational excellence results in satisfactory profits and working capital.” He assured listeners that ongoing research and development initiatives, as well as service and support systems are being safeguarded for the long term. Key to the strategy is the now completed seamless integration of two former competitors—Esko Graphics and Artwork Systems. That union, according to Knudsen, has brought together core technologies on a single platform and enabled the firm to concentrate on “best-in-brand solutions” for productivity and profitability improvements PLANT-BASED BOTTLES UNDER DEVELOPMENT AT COCA-COLA throughout the packaging development supply chain. Other recent developments, all of which set the stage for future growth, are impacting current business and future plans, Knudsen explained. Acquisition of Stone Cube links the prepress world with the design world. Absorption of Gradual reunites the founding team of Enfocus and consolidates PDF editing and workflow under EskoArtwork control. (L-R) Carsten Knudsen, CEO; Arjen Maarleveld, senior VP, products; and Simon James, senior VP, product & solutions marketing, briefed journalists and customers alike at EskoArtwork Worldwide—the firm’s 19th annual users’ conference. The union with MGE strengthens the company’s sign and display market position. Elaborating on Knudsen’s observations, Arjen Maarleveld, senior VP, products, indicated that introduction of Platform 10 will enhance flexibility, scalability and efficiency. He maintained that the single platform is built for growth because it simplifies access to all EskoArtwork technologies and at the same time integrates multiple workflow systems. The intent is to maximize uptime and profit, Maarleveld stated. Citing one example as to how, he pointed to Equinox color tools that can eliminate spot colors on conventional presses, thereby reducing ink inventories, and minimizing wash-ups. Platform 10 consists of a collaboration engine, color engine, imaging engine, automation engine and dynamic content engine. Tools that they collectively drive are recognizable names in the industry: PackEdge, Art- OMET PARTNERS WITH CLEMSON UNIVERSITY Omet Srl of Lecco, Italy has formed a partnership with Clemson University’s new Sonoco Institute of Packaging Design and Graphics. The Institute will be housed in the Harris A. Smith building, where the emphasis will be on printed Coca-Cola Co. is developing a bottle made partly from sugarcane and molasses, which could reduce landfill time and make recycling less expensive and easier. The bottle, which might be tested with Dasani later this year, uses as much as 30 percent of the plant-based materials. Pro, Deskpack, Studio, Visualizer, Plato PowerStepper and ArtiosCAD. Maarleveld reported that ArtiosCAD will now incorporate flexibility to include “the ability to design beyond straight lines.” In other noteworthy news: A new, universal licensing system is planned for rollout in coming weeks. CAPE interface interacts with palletization programs and help in setting package dimension priorities. Integration of SAP, ERP Enterprise Resource Planning), PLM (Product Lifecycle Management) databases will result in transparent workflow of data and documents. EskoArtwork has more than 50 technology and marketing partners. About a dozen were in attendance in the conference’s Partner Pavilion. Based on feedback from users, EskoArtwork expects even greater participation next year. electronics, and the hope is that with the help of industry suppliers and leaders, Clemson will be able to break new ground in this emerging market. “Packaging is a $200 billion business in the U.S., and Clemson has invested in this business knowledge base,” said Chip Tonkin, director of the Institute. “In a collaborative effort, Clemson will conduct a holistic approach to packaging sciences, combining many academic disciplines, to learn how to best create packaging, how to print, fill, seal, ship and recycle, responsibly.” Omet has donated one of its new VaryFlex presses to the 12 FLEXO JUNE 2009 www. f le xography. org PRESSING ISSUES
Sustainable Spring 2009