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FLEXO Magazine : June 2009
INDUSTRY INDICATORS 21st DuPont Awards for Packaging Innovation Winners Honored for Achievements in Enhanced Sustainability and Performance eaffi rming its commitment to sustainability and sustainable packaging, DuPont announced the winners of the 21st DuPont Awards for Packaging Innovation. The recipients were honored in a global online event including exchanges on key sustainability topics in the packaging industry – e.g. solutions for end of life. “We apply DuPont science in working with consumer goods companies to redesign their packaging in order to minimize packaging content and improve environmental performance, as well as to be more cost effective,” said William F. Weber, vice president and general manager, DuPont Packaging and Industrial Polymers. “The industry needs to work together to achieve these kinds of innovations, which is why DuPont sponsors the independently judged, industrywide DuPont Awards for Packaging Innovation, to honor companies that are working to make their products more sustainable.” According to recent studies, consumers are not backing off from green purchasing despite the economy—44 percent of consumers say their green buying habits remain unchanged despite the current economy and a third of consumers say they are more likely to buy green today than previously. Among consumer goods producers, more than half (55 percent) say their commitment to sustainability initiatives has not R 14 FLEXO JUNE 2009 changed and that packaging is their top focus area (76 percent). An independent, international expert jury panel facilitated by Anne Johnson, director of the Sustainable Packaging Coalition, evaluated more than 120 entries in this year’s competition on seven innovation factors including resource and energy optimization and enhanced performance in selecting 10 winners and eight notable accomplishments. WINNING BREAKTHROUGHS: Outstanding producer involvement and commitment to a take-back program and innovation in the use of post consumer recycle material. Aveda™Vintage Clove Shampoo from The Estee Lauder Companies - U.S. A proactive, company-funded collection program and outreach in retail stores and schools internationally is the heart of this achievement, complementing the conversion to bottles with 96-percent recycled bottle content and caps with 100-percent post consumer recycle polypropylene. Statements on the bottle promote recycling. The bottles are made at a plant that uses 100-percent renewable wind energy. Renewable, compostable tray makes possible reinvention of retail baking practices, considerable waste reduction. Whole Foods Baked Goods in Sealed Air’s Renew-A-Pak™ compostable bakeware from Biosphere Industries - U.S. www. f le xography. org This new 100-percent renewable content baking tray and total system thinking help change bakery processes for a more sustainable result. Previous bakery practice was to bake goods in disposable metal trays and transfer the goods to a second package for in-store sales. Ultimately that package would be disposed of by the consumer as waste. Product now stays in the new dualovenable, microwavable trays all the way through to the consumer and are compostable at end of life. Revolutionary new approach to aseptic packaging cuts package weight by 50 percent and uses natural material to signifi cantly reduce raw materials in the construction. Ecolean Group’s Lightweight Packaging - Sweden Innovative design and use of materials enables tremendous resource reduction and energy savings. The handle design eliminates the need for a separate rigid pouring holder. Empty packages weigh just 14 grams, a nearly 50-percent weight reduction compared to cartons, which are the current standard for aseptic packaging. Use of calcium carbonate (chalk) reduces the amount of polymer needed in the structure. The low weight and volume enable shipping substantially higher quantities per truck. Recognized for Enhanced Performance and Clean Production.
Sustainable Spring 2009