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FLEXO Magazine : June 2009
In an outstanding use of recycled content, 40-percent post-consumer recycled material offsets need for virgin PET and supports the market for post-consumer recycle material in these new frozen food trays. Healthy Choice Trays from ConAgra, Developed and Produced by Associated Packaging Technologies – U.S. A significant achievement is the high recycle content, a first in dual-ovenable food packaging. In 2008, 8 million pounds of PET were saved from the landfill through the use of post consumer recycle and 236 million less BTU’s of energy were used in the making of these trays due to the use of recycle content. Typically virgin CPET is used for this type application due to cleanliness requirements. The company met FDA requirements for the use of recycle in this application. Recognized for Resource and Energy Optimization, Clean Production and Responsible Sourcing. Innovative clear polybag replaces corrugated for 80-percent weight reduction and 20-percent volume compression, enabling more efficient transport and handling. Invisible Case Polyouters from Procter & Gamble - Belgium and Turkey In a significant reduction of packaging material, P&G achieved compelling efficiencies by replacing corrugated with this polybag for multipacked detergent pouches, including more energy efficient transport. For the trade, the benefits include improved stock management and handling. Recognized for Resource and Energy Optimization, Cost effective Economics and Enhanced Performance New secondary package design using less material. All Days Pads in Tray and Hood Carton from Procter & Gamble - Germany and U.S. Retailers want to reduce the amount of packaging in their stores. Through total systems thinking, this product was redesigned for smaller packs, the tray and hood carton design reduces material, and store labor and consumer appeal is improved on retail shelves. Less ink is used for an 80-percent printing savings. Performance is the store is significantly improved. Recognized for Enhanced Performance, Cost Effective Economics and Resource and Energy Optimization. Replacing glass jars with stand-up pouches uses 70 percent less material. This development overcame significant technical hurdles in shelf stable packaging for this oxygen sensitive product. Bertolli® Pasta Sauce Pouches from Unilever and Amcor Flexibles - U.S. (PICTURED) Now microwavable right in the pouch, this new packaging offers significant consumer benefit and ease of use versus jars and offers retail benefits through easier handling and equivalent shelf life. The benefits of transport efficiency are substantial. One truckload of unfilled pouches equals 25 truckloads of unfilled glass jars. Recognized for Enhanced Performance and Resource and Energy Optimization. Redesign of pill pack reduces waste and enables entire course of treatment on a single blister card. Prilosec OTC Pack from Procter & Gamble and Alcan Packaging – U.S. (PICTURED) Good systems thinking enabled this major redesign of an industry standard approach. This achievement doubled the number of pills on a blister card so that the consumer can have an entire course of treatment on a single card. This significantly cut waste in the packaging. Recognized for Cost Effective Economics and Enhanced Performance. Changing to an all renewable/recycled/biodegradable carton and label supports this product’s organic branding while retaining shelf appeal. Pangea Organics Holiday Gift Boxes - U.S. www. f le xography. org Among the first significant sustainability achievements in the gift box category, this redesign fits with the brand’s organic positioning and retained attractiveness while substantially reducing the amount of packaging. The carton is now entirely made of renewable, recyclable or biodegradable material and uses vegetablebased inks. Seeds are embedded in the carton which can be planted following use. Recognized for Resource & Energy Optimization, Effective Recovery and Community Benefit. Redesigned 20 liter drums are 30 percent more efficient for transport and storage, are now reusable and are recycled at end of life, Easy Pour Barrier Containers from A&C Packers - Australia This new barrier structure replaces steel drums in most common solvent applications and is reusable with a five-year life, compared to previous one-time use. The innovative design enables better stacking and cube efficiency—30 percent improvement. The new Easy Pour neck design also helps avoid spills or splashing when pouring. At end of life, the containers are recycled for items such as drain pipes. Recognized for Effective Recovery and Enhanced Performance. ■ JUNE 2009 FLEXO 15
Sustainable Spring 2009