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FLEXO Magazine : June 2009
TECHNOLOGIES & TECHNIQUES Matching sets. Napkins, placemats and paper cups printed as in themes for parties and special occasions are also proving increasingly popular. Wrapping. New wrapping capabilities are available that produce unique, new packages that provide better shelf presence, differentiation and shipping advantages for napkin, facial tissue and placemats. Non-stop production. Utilizing non-stop roll changeover capability on both the napkin folder and wrapper provides for exceptional effi ciencies especially for high-speed production. EFFICIENCY Any discussion of opportunities needs to include new production capabilities that not only provide enhanced product value but also improve production effi ciencies and profi tability. Many converters utilize older machinery that better fi t the markets of yesterday. Machinery requiring lots of personnel or multiple steps do not make economic sense in today’s shrinking markets. New machinery will deliver the capabilities mentioned above, which allow converters to differentiate products on the store shelf and improve profi tability through high-speed (3,000fpm) production effi ciencies, have very rapid changeovers, enhance fl exibility, use less labor and have integration with wrapping and cartoning. Features of new tissue folding machines include; 3,000fpm production capabilities Quick folding style and size changeovers. Quick-change print stations. Flexibility to produce a wide range of products (many different napkin folds and/or placemats). Ability to handle a wide range of substrates (recycled, one/two/three-ply, non-woven etc.) As run sizes get smaller or runs change more frequently due to promotional/seasonal production variations, folding machine fl exibility is a key feature that provides effi ciency for smaller run sizes and the ability to changeover quickly. SUMMARY Often companies hold to the theory that old equipment is paid for rather than investing in new capabilities. But as markets change, production capabilities need to keep up. As diffi - Point-to-point napkins retail wrapped promoting “Textil Touch.” cult as capital expenditures can be, continuing to rely on antiquated systems will reduce profi tability and limit companies to respond to market changes. This, in the long run, will cripple a company’s competitiveness and require massive amounts of capital infusion at a later date to play catch-up as competitors pass them by. Economic downturns present diffi culties and opportunities. The challenge is in seeing the silver lining in the dark cloud. Tissue converters that are able to differentiate their product through new value-added features will experience better growth and profi tability even in these challenging times. ■ ABOUT THE AUTHOR: Steven Leibin is the North American sales manager for OMET products for Matik Inc. Leibin grew up in a family business and has a hands-on mechanical background. After graduating from Northeastern University with a degree in Business Management and a minor in Computer Science, he became the general manager and sales manager at two different small companies. Leibin joined the converting industry in 2001 and quickly understood the growing need for new effi ciencies in the tissue converting arena. He lives in Connecticut with his wife and three children that keep him ever young and working. Today’s modern fl exo presses, plates and inks are capable of high-defi nition graphics on absorbent substrates. 24 FLEXO JUNE 2009 www. f le xography. org
Sustainable Spring 2009