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FLEXO Magazine : June 2009
FTA TODAY Keynote speaker Jeff Rosensweig. T Destination: Future FFTA Forum 2009 Offers Directions for Success he future is now! That was the attitude of the estimated 1,200 fl exographers who came from all over the globe with intentions to innovate, educate, and communicate at FFTA’s 2009 Annual Forum and INFO*FLEX Exhibition, May 3-6. Despite a slumping economy—or perhaps because of it—industry professionals from all levels, representing all segments, fl ocked to the Disney Coronado Springs Resort in Lake Buena Vista, FL with hopes of “Navigating the Future of Flexo.” “This is a diffi cult time for all of us,” commented Colleen Larkin Twomey (MacDermid Printing Solutions) following the Association Update. She and Co-chair Jean Engelke (Alcan Packaging) indicated that they read every piece of feedback from Forum 2008 as a foundation for this year’s event. As a result, the agenda was built around success in turbulent times, with a poignant keynote and sessions built around effi ciency, technological advancement, and the debut of FIRST (Flexographic Image Reproduction Specifi cations and Tolerances) 4.0. Across 10 sessions and dozens of speakers several messages shined through: The market will come back. Flexography will thrive. The process can be controlled; the tools are out there. I WILL SURVIVE Offering a “tour of the global economy,” renowned Emory University professor and Forum keynote speaker Jeff Rosensweig showed attendees the “good, the bad and the ugly” of today’s business environment. His speech took place on Sunday, May 3 at 1:30 p.m. Rosensweig began by admitting that there is much out there in the news that is ugly, but insisted, “Let’s not talk about the decline of the U.S. economy.” He added, “We have, by far, the largest economy [in terms of net value] and it will stay that way.” Rosensweig pointed out the positive in every negative. For example, while developing countries are becoming world market competitors, they are also becoming an opportunity— as customers. These countries will begin spending money, he claimed, contributing to both sales and becoming potential business partners. And while the thought of the declining value of the U.S. dollar is chilling for some, Rosensweig 36 FLEXO JUNE 2009 observed that it leads to increased exports. He further stated that out of the 200+ countries in the world, 80 percent of the world market is supported by the top 17 (which, of course, includes the U.S.). He played down the severity of the U.S. housing crash, stat- ing, “We’ve seen this before,” and proclaiming, “It will come back.” The population will continue to steadily grow, he said. This will add buyers –a growing base of buyers—for houses as well as for packaged goods. HONORS AND RECOGNITION The Sunday evening Awards Banquet saw an estimated 160 medals and prizes given out to members of the fl exographic printing industry. This included: Hall of Fame: Mark R. Mazur, DuPont Imaging Technologies Technical Innovation: Eastman Kodak Co.’s FLEXCEL NX Digital Flexographic System College Phoenix Challenge: California Polytechnic State University (see page 60) President’s Awards: Mark Coffman (Dixie Graphics), Paul Lancelle (Eastman Kodak) and Allan Marquardt (Kimberly-Clark). Environmental Excellence Awards: AllpakTrojan, Coating Excellence International LLC, Creative Labels and Lauterbach Group. In addition, 145 Excellence in Flexography Awards were named, including nine Best of Shows: Wide Web: Exopack Mid Web: Label Technology Inc. Narrow Web: Paragon Label Folding Carton: Cascades Boxboard Inc. Napkins: Paper and Design GmbH Combined Corrugated: Lewisburg Container Co. Preprinted Linerboard: Temple-Inland Inc. Envelope: Encore Washington Ltd. Graphic Design: Coating Excellence International LLC A complete recap of all FTA awards can be found in the May 2009 issue of FLEXO. ■ www. f le xography. org
Sustainable Spring 2009