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FLEXO Magazine : June 2009
FTA TODAY Left to right: Tony Dalleore (standing), Mark Cisternino, Michael Ferrari, Martin Dreher, Alfredo Domador and Felice Rossini. The World Over Flexo ’Round the World Session Offers Global Perspective “Success is a choice,” declared Mike Ferrari (Procter & Gamble) in opening the Flexo ‘Round the World Session on Sunday, May 3 at 3 p.m. He informed attendees that P&G has survived fi ve recessions, was started during one and currently owns 23 billion-dollar brands. The company, like IBM and FedEx, was founded in turbulent times. Ferrari argued that success is what happens when what’s possible (technology) meets what’s needed (by consumers). He advised that attendees make partnerships to achieve what they might not be able to by themselves, and emphasized this with examples from P&G’s own product lines, such as Pringles Prints (developed by a professor in Bologna, Italy, who had perfected printing food-safe dyes in high-color fi delity) and the Swiffer Duster (P&G acquired rights for the product from a Japanese company). Following Ferrari, AFTA Executive Secretary Tony Dalleore, who co-chaired the session with FTA President Mark Cisternino, took the stage to talk about the fl exographic printing market in Australia and New Zealand. The region represents the fourth largest employer of printing and graphic arts, he claimed. In addition, 80 percent of the market resides in the area of New South Wales and Victoria. The Source: B2B Portales wide web market has contracted in recent years, Dalleore noted, which is creating opportunities for smaller printers as print buyers look to increase their sources. The Australian and New Zealand governments are creating incentives for people to become apprentices, and the average age of apprentices has declined in the past few years. Representing the DFTA (Germany), Dr. Martin Dreher recapped technological trends observed by the association. This included an increase in water-based ink usage over solvent-based ink usage. Electron-beam inks will continue to advance, and while enthusiasm over them has cooled, Dreher said he expects this to change. He noted that wide web presses are capable of reaching 1,000 meters/minute, 38 FLEXO JUNE 2009 but that the shortening of run lengths will negate the need for such speeds. Reduced setup times and reduced waste were areas of innovation where he predicted growth. Like FTA’s Wide Web Leadership Council, Dreher insisted that the price of ITR (in the round) plates will have to come down before it can see widespread adoption. In addition, directlaser engraving has some eight years, he claimed, before it can see greater acceptance. Alfredo Domador, vice president of operations for B2B Latin American Companies Looking to Purchase Capital Equipment Portales, educated fl exographers about the Latin American market. The company had conducted a survey just weeks before Forum. An estimated 5,000 people were polled, with 458 responding. Of that group, 58 percent used fl exography in their operations. In addition, 13 percent foresaw greater economic growth in 2009 than in 2008. Another 57 percent estimated growth, albeit below 2008 levels. While 79 percent claimed to feel the impact of the global recession, fi ve of the top 10 business responses have involved partnership and innovation. Domador’s poll also revealed that 53 percent plan to buy new presses this year, 52 percent intend to purchase slitters/rewinders, and that 14.7 percent will likely buy them from the U.S., which was second only to Italy (18.9 percent) for exports to the region. Closing out the session, Felice Rossini (Rossini S.p.A.) spoke to the global sleeve market. “When companies buy fl exo presses, they are often concerned with the prices of consumables,” he said. “But a poor quality roll or sleeve will compromise the integrity of a high-quality press.” He noted that print sleeves are often miscategorized as a consumable. “The sleeve is used and reused run to run, and on different runs.” His fi nal message went out to all suppliers to the fl exographic market: “We have a duty to change the philosophy of supplier companies. We must be in touch with the printers and end users in our market.” ■ www. f le xography. org
Sustainable Spring 2009