by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : June 2009
FTA TODAY David Nuñez Michelle Beuscher (Left to right) John McDonald, Robb Frimming, Joe Aker and Joe Tuccitto Your FIRST Needs Getting Faster and Better at Forum 2009 A fter much anticipation, Forum 2009 saw the debut of FIRST 4.0, and with it, a special session geared around information about and application of this bold new set of guidelines for fl exographic printing. David Nuñez of International Paper and Dan Deitrich of Schawk Inc. chaired the FIRST: Faster and Better Session on Tuesday, May 5 at 10:30 a.m. The pair kicked things off by introducing Michelle Beuscher, project manager for FIRST 4.0. She told fl exographers in attendance that FIRST doubled in size over the Third Edition. The print section was expanded to include all segments. The newest version is also more internationally compatible, including input from Germany, Mexico and Brazil. Every aspect of the Third Edition was challenged. The FIRST methodology support CGATS and other standards. Next up, John McDonald of BrandImage-Degrippes & LAGA, spoke about FIRST from a designer’s perspective. He indicated that FIRST supported three main design strategies: stewardship of a brand, disciplined design, and advocacy for prepress and print. McDonald called design a visual solution for a business problem. “Our workfl ow begins and ends with the shopper.” He said a responsible design agency should be disciplined in the sense that it respects deadlines. When it comes to advocacy, McDonald asserted that creating reproducible art was the only way to ensure a quality package, and a quality package communicates a quality product to consumers. Robb Frimming of Schawk Inc. spoke from the prepress side, noting that his fi rm uses FIRST as a guideline, but often goes above and beyond it. He observed that prepress providers are becoming more like pre-media companies, and that design is moving downstream. Regardless, communication was key to success. “The more we communicate, the better off we will all be.” Frimming outlined different positions common to a large prepress fi rm, and the way each post is responsible for managing the workfl ow and various lines of communication. Hood Packaging’s Joe Aker completed the trifecta by addressing the printer’s perspective. The good news: “FIRST “Everybody needs to be involved to make FIRST work.” —Joe Tuccitto, FTA offers tools for cutting down cost.” He advised attendees to “commit to what you can do” as “you, the printer, determine the optimum conditions.” When it comes to press characterizations, it is crucial that the substrate match the one used for the job. Another key to success: “Reference FIRST at every possible moment.” He then rattled off a list of benefi ts that Hood has realized by sticking to recommended guidelines, including: Quicker press start-up. Reduced waste. Improved print quality. Improved consistency. Credibility. Closing out the session, FTA’s Joe Tuccitto reminded the audience that “nowhere in this book is the word ‘standard.’” He found it ironic that the smallest section of FIRST 4.0 is the one on communication, as it is essential for the whole thing to work. “Everybody needs to be involved to make FIRST work,” he insisted. Tuccitto declared, “CPCs know it works!” and advised everyone to “establish a starting point in every aspect of the process.” He then proclaimed that TEST (Technical Education Services Team) is using FIRST to change fl exo education. “We outlined learning outcomes from each section, identifi ed skills that could be certifi ed, and aligned those to the outcomes.” This has been carried through FTA’s Level I and II skills certifi cation, the soon-to-be released Level III certifi cation, and the plant-level FIRST certifi cation, which, he claimed “CPCs are crying for.” ■ www. f le xography. org JUNE 2009 FLEXO 49
Sustainable Spring 2009