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FLEXO Magazine : June 2009
FTA TODAY coffee shops two to three times a week. When asked the top reasons for drinking coffee—75 percent insisted they preferred tea! With a little more research, the team found that tea has outstanding health 6mm CL static cling TC 90# liner was chosen for the clings. The package was printed at a 21-degree angle so that the folds were not made in the tear direction. The clings and packaging were designed to be reusable, which is more sustainable than recycling. Durability tests proved the materials were still usable even after 10 weeks of handling. Very little trapping was required because of the fl exofriendly designs. The blue elephant on the yellow fl ood packaging and details in the fl owers used a .008in. trap. Two white plates were used on the cling for areas that had to be readable, including the targets. The press was calibrated and characterized using an IT8 test target. The students ran to FIRST densities (1.00Y, 1.25M, 1.35C, 1.50K). They also calculated dot gain curves for both substrates. The water-based press was characterized as having the smallest color gamut, so they color managed within those limitations. Densities had to be adjusted on press to match the proof. The fi nal printed products showed a delta E of 7.71, which would be unacceptable in industry, but the delta E of the brand image— the elephant balanced on a globe—was 1.71. The team from Dunwoody earned trophies for Graphics and Execution for its line of tea packaging that focuses on reuse over recycling. benefi ts but, is a highly underdeveloped market. Olson informed judges that the market (students) use travels mugs, is generally pro-charity and pro-environment. The group developed three product lines based on the most commonly drank types of tea: PuraTea (green tea), ImmunaTea (goji tea), and TranquilaTea (white tea). To maintain the natural and environmental emphasis, the colors tan, blue and a “deep earthy green” were chosen as the primary brand colors. Packaging solutions included a box, a travel mug cling, and a window cling. A matte welded litho was chosen for the box for visual and functional properties, and Fasson® Roll® RapidSTIRRING UP APPROVAL With a wave of their collective hands, students from Ryerson University wowed judges with an original concept for a singleserve tea wand. The team—Lissa Davey, Mike Krispanis, Keri MacLellan, Adam MacIsaac, Nathan Plavnick, and Saleh Abdel Motaal—were inspired by SugArt’s branded sugar wands, which allow consumers to introduce sweetener to a beverage in a manner that lets them to stir it when a spoon is not available or convenient. The inner package uses a silver cosmetic web co-extruded polyester foil with heat- Ingenuity and creativity earn the students from Ryerson the trophy for Concept for its Gutenberg single-serve teas. The team from Ryerson University: Saleh Abdel-Motaal, Lissa Davey, Keri MacLellan, Nate Plavnick, Adam MacIsaac, and Professor Ian Baitz. sealing resins. This material would withstand temperatures of 100ºC. The inner package was laminated with reverse printed fi lm to ensure that the inks would not seep into the beverage. An inner package was perforated on press using a die that formed a mesh on the lower portion of the fi nal product height. This allowed for using the product packaging as a stirring tool without removing the product. The intermediate package used 40# C1S heat sealable paper. This material offered protection from moisture that traditional single-serve sugar pack paper substrates do not. For graphics, the students went with pseudo-Gothic imag- ery, and selected the name Gutenberg for the product, which both referenced printing and conjured images of technological revolution through innovation. Classical, rough handwriting-style lettering with metallic ink for texture and eye appeal contrasted deliberately with minimalist graphics. GO, TEAM, GO! Citing a study claiming that 37 percent of college students drink at least one cup of coffee per day, the team from Central Piedmont Community College (CPCC) presented to judges their concept for a series of short-run, coffee bags tailored to each school’s individual needs. Priscilla Kay, Andy Knapp, Zach Onstot, and Jason Reid were recognized in the Research category. The team from Dunwoody: Professor Shawn Oetjen, Josiah Mitchell, Cait Peschken, Trevor Olson, David Mitchell, and Matt Grotz and Professor Tom Herold. 62 FLEXO JUNE 2009 The group began by examining local coffee shops, both on and off-campuses. They scrutinized such brands as Starbucks, Caribou, Dunkin Donuts, and the coffee shops at www. f le xography. org
Sustainable Spring 2009