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FLEXO Magazine : July 2009
JULY 2009 VOLUME 34, NO. 7 In This Issue A fl exo-ready design can make approval-ready press samples much easier. But getting the approval (and sometimes a printable design) can be a challenge. To address this, FLEXO’s annual Designer’s Guide approached it from both sides: A consultant with experience as both a CPC and a printer offers best practices for approvals at press side; and complete FIRST-based guidelines for producing fl exofriendly fi les. Also in this issue, Adobe (yes, Adobe!) talks packaging and fl exo (page 22). And a trio of CPCs—Sara Lee, Diageo and Coca-Cola—continue a conversation from Forum 2009 on color management (page 36). FTA HEADQUARTERS & FLEXO EDITORIAL, ADVERTISING, SUBSCRIBER SERVICES 900 Marconi Avenue Ronkonkoma, NY 11779-7212 Phone: 631-737-6020 Fax: 631-737-6813 PUBLISHER Robert Moran, ext. 17 rmoran@fl exography.org EDITOR Christian R. Bonawandt, ext. 31 cbonawandt@fl exography.org DIRECTOR OF BUSINESS DEVELOPMENT Jay Kaible, ext. 20 jkaible@fl exography.org TECHNICAL DIRECTOR Bill Pope Phone: 585-267-5434 bpope@fl exography.org EDUCATION DIRECTOR Joe Tuccitto Phone: 651-319-5003 jtuccitto@fl exography.org GRAPHIC/WEB DESIGNER Katie Dubois kdubois@fl exography.org Design Guide An SPI Project 22 36 INDUSTRY INDICATORS 16 Pressing Issues FTA TODAY 12 Pub Ink 14 FIRST by Design FTA’s Wide Web Leadership Council and Prepress Leadership Council combined forces to create a simplifi ed guide for packaging designers unfamiliar with the fl exo printing process. 47 FIRST Design Guide The ultimate tool for creating fl exofriendly fi les. TECHNOLOGIES & TECHNIQUES 18 FIRST Flexo Optimization Bill Pope and Michelle Beuscher A closer examination into the methodology of optimization according to FIRST 4.0. 22 Adobe on PREPRESS PLANTS & PROCESSES BUYERS BRIEFING Perspective Barry Sanel 30 Press Approvals from the CPC Having a customer in-house for a press approval can be a daunting experience—but it doesn’t have to be, according to one expert who has been on both sides of the table. The preeminent developer of design software offers its perspective on the fl exo print process and the packaging industry. 24 Correcting Errors at the Source A project arm of VIGC has been working on a series of prefl ight profi les for Adobe InDesign CS4, including a set for packaging. BEGINNER FLEXOGRAPHER Right Adhesive 26 Choosing the Philip Emery For pressure-sensitive applications, the proper adhesive is critical. BUYERS BRIEFING Question 36 Color in P’S & Q’S At Forum 2009, three CPCs answered questions from attendees about color management. Those same buyers continue their dialogue here. 38 Global Packaging: SGP Certifi ed An interview with the fi rst FTA member to achieve SGP certifi cation. A Sustainable FLEXO preview. 40 Writing Procedures Doreen M. Monteleone and Christopher Dugan Effective SOPs (standard operating procedures) can help improve the productivity and effi ciency of a given workfl ow FLEXO® Magazine (ISSN-1051-7324) is published monthly by the Foundation of Flexographic Technical Association. Address all correspondence to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212. Telephone: 631-737-6020. Fax: 631-737-6813. Copyright ©2009. All rights reserved. Subscriptions: 1 year: $55 U.S./$76 foreign; 2 years: $92 U.S./$125 foreign; 3 years: $125 U.S./$170 foreign. Single copies: $7 U.S./$10 foreign. Periodicals postage rates paid at Ronkonkoma, NY 11779, and at additional mailing offi ces. POSTMASTER: Send address changes to FLEXO® Magazine, 900 Marconi Avenue, Ronkonkoma, NY 11779-7212, USA. Printed in USA. Publications Mail Sales Agreement No. 1558153. FLEXO® Magazine is the offi cial journal of the Foundation of Flexographic Technical Association, devoted to education, technical and research support to advance fl exographic technology. Acceptance of advertising in FLEXO® Magazine does not imply endorsement of the product or service by the FFTA. Opinions expressed in bylined articles are not necessarily those of the FFTA.
Sustainable Spring 2009