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FLEXO Magazine : July 2009
FTA TODAY PUBLISHER’S INK Editorial Acclaim Appreciated, acknowledged, and accepted—that’s FLEXO, from a reader’s perspective, that is. FTA’s recent Strategic Planning poll results placed the magazine in top standing, as approximately two-thirds of respondents (actually 64.6 percent) listed receipt of the publication as one of the three most valuable aspects of FTA. More than 80 percent of corrugated printers and CPCs specifi cally scored us high. The next highest rating went to networking opportunities at 53.5 percent, followed in succession by INFO*FLEX at 52.2 percent, Forum technical content at 48.9 percent and training at 26.2 percent. Conversely, members of the same sample audience, who were asked to list the two least interesting FTA offerings, rarely mentioned FLEXO. The magazine got 6 percent of the votes in this category—the lowest amount of any offering. Forty-six percent of those loyal FLEXO readers who participated in the poll were printers; 34 percent, suppliers; 10 percent, prepress providers; 6 percent, educators; and 4 percent, consumer product companies. We appreciate their feedback and work hard to win and maintain their respect as we forge and reinforce our reputation as “The Flexographic Technology Source.” CONTENT CALLED FOR As a result of the direct input of FTA Members and FLEXO readers, you’ll be seeing a lot more content devoted to the following topics: Printing Specifi cations—49 percent placed it on the wish list. Operational Improvements—42 percent see such articles as assisting in the pursuit of maximum productivity. Prepress Advancements—39 percent want regular information and updates. Training—35 percent are looking for educational instruction. Flexo Quality Consortium (FQC) and Print Research—31 percent are hungry for information on the science behind the process, as well as the technical aspects associated with it. With that information in hand, I can certainly see FLEXO’s 2010 editorial calendar taking shape. But in the last month, the valuable input didn’t stop there. Readers, participating in our annual Forum attendee poll also requested that we watch, monitor, continue to look out for, and fi le regular reports on: emerging technologies (mentioned by 83 percent), emerging markets (globalization, listed by 61 percent), and managing technology, which 60 percent expressed interest in learning about. PLANS & PRACTICES Forum goers admitted that they turned to FLEXO for show planning purposes. The magazine ranked second to e-mail promotions, and tied with exhibitor’s word, in terms of infl uencing travel and training plans. And, our April Offi cial INFO*FLEX Exhibit Guide was rated Good or Excellent, by a full 82 percent of reviewers. Readers expressed a preference for SourceBook, our December “International Directory of Flexographic Products and Services” in traditional print (49 percent). Twenty-nine percent want to see a complete, mirror image—PDF version—online. Twenty-three percent hope to see us deliver on a fully searchable version. We take such recommendations to heart and work to make them a reality. That commitment should be evident in every issue, including this one, where we embrace that No. 1 request and work side-by-side with FTA’s Technical Education Services Team. We present an instructional article on press optimization (page 18), our fi rst in a continuing feature on the background behind FIRST—why certain information is there, what it means and how it should be used—and we fold in a just-released, FIRST-based Design Guide to Flexo (page 47). We’re proud to be the initial vehicle for dissemination of the guide, planned for posting to FTA,s Web site, FLEXO’s Internet edition, and fully downloadable for FTA members who join us in championing the cause of printing better, faster, more effi ciently, and more scientifi cally with fl exo. Now that sounds like an editorial calendar in the making. Keep your eye out for its release. It comes in early Fall. 12 FLEXO JULY 2009 www. f le xography. org BOARD OF DIRECTORS OF THE FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquafl ex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher BOARD OF TRUSTEES OF THE FOUNDATION OF FLEXOGRAPHIC TECHNICAL ASSOCIATION Roxanne Baker, Cryovac Sealed Air Mark Cisternino, Flexographic Technical Association Larry Claton, Aquafl ex Greg Collins, C-P Flexible Packaging Michael Ferrari, Procter & Gamble Gary Hilliard, Hood Packaging Michael Impastato, Flint Group Jean Jackson, Praxair Surface Technologies Eric Jones, The Label Company Gene Martin, The Robinette Co. Matt Moffett, The Meyers Printing Co. James Nelson, Great Lakes Packaging Corp. David R. Nieman, All Printing Resources Greg Platt, GMF Flexo Prepress David Straten, Advance Packaging Corp. Michael Reinhardt, Windmoeller & Hoelscher PUBLISHING DIRECTOR Mark Cisternino EDITORIAL ADVISORY COMMITTEE Richard Cervarich, DuPont Packaging Graphics Catherine Haynes, All Printing Resources Jean Jackson, Praxair Surface Technologies Brad Keys, Corporate Express John Meyer, Western Michigan University Dave Nunez, International Paper John Paine, C-P Flexible Packaging Paul Wilson, Encore Washington Ltd.
Sustainable Spring 2009