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FLEXO Magazine : July 2009
TECHNOLOGIES & TECHNIQUES Adobe Illustrator CS4’s updated appearance panel lets users defi ne strokes, fi lls and effects from a single panel. All art courtesy Adobe. Adobe on Flexo Software Manufacturers Answers Questions age, suffi ce to say that the vast majority of all designers to the packaging industry use Adobe products—particularly Photoshop and Illustrator—for creating, importing or exporting fi les. That makes the software developers’ understanding of the needs of the fl exographic and package printing industry critical for designers who want to create successful designs. More so, it means that designers must know what features and tools within the software will make a fi le more successful, and which could result in rejection or last-minute changes. To get some answers, FLEXO went straight to the horse’s mouth. Three experts from the company—Dov Isaacs, principal scientist; David Macy, senior product manager for Adobe Illustrator; and Leonard Rosenthol, technical evangelist for standards—answered questions posed by graphics and prepress professionals within the packaging industry. I Q: 22 How do Adobe products support designers in the packaging and fl exographic industries? Issacs: The pure PDF print publishing workfl ow advocated by Adobe and supported by Acrobat 9 Pro, other CS4 applica- FLEXO JULY 2009 t’s no secret that Adobe is the preeminent publisher of software for the graphic design and communication industry. While it would be diffi cult to give an exact percent- tions and the Adobe PDF print engine, provides signifi cant support for the design, workfl ow, and rendering needs of the packaging industry, much of whose printing is done via fl exography. Also, a number of the Adobe PDF print engine OEMs provide RIP confi gurations to support production of fl exographic plates. There is quite a bit in common between packaging and the other graphic arts. Q: What features in Adobe Illustrator CS4 are applicable and useful for designers in the packaging and fl exo- graphic industries? Macy: Almost all of Illustrator CS4’s new features are very useful for designers in these industries. The updated appearance panel lets users defi ne strokes, fi lls and effects from a single panel, as well as to fi nd and replace similar attributes on any object in the design in just a couple of clicks. Multiple artboards allow users to create the inside and outside of a package design, as well as any extra inserts or labels, all in one fi le. The new graphic styles, which let users add a style to a piece of artwork without wiping out any stroke or fi ll already created, make it really effi cient to apply similar styles to a lot of unique elements within the design. Also, transparency in www. f le xography. org
Sustainable Spring 2009