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FLEXO Magazine : July 2009
PLANTS & PROCESSES BUYERS BRIEFING If your customer has product available, try to get samples. Match the colors and densities with the standards applied to the fi nal bottles. Barry Sanel (right) offering consultation to Bill Bepko of GWay Graphics. Photo by Ed Freeman. Press Approvals from the CPC Perspective What are Your Customers Thinking About? By Barry Sanel hen I was art director at a large narrow-web fl exographic label printer, one of our most stressful regular events, second only to a visit from OSHA, were plant visits by customers for press approvals. Usually these were attended by a brand manager and an associate and occasionally the buyer would be in attendance too, as well as our salesman for the account. As art director, my job was to translate shop issues into reasonably solvable problems that our customer would un- W 30 FLEXO JULY 2009 derstand and get the job running as quickly as possible. More often than not, start-up problems were most likely caused by color issues attributed to inks and plate values. If we were lucky, the job would come and go and we would get a lunch out of it, but sometimes there would be some kind of print problem, real or imagined, that would delay start-up. The ink didn’t match the supplied signed standard, an effect was not printing the way it showed on the proof or some other esoteric problem would come up that would create a printing delay. www. f le xography. org
Sustainable Spring 2009