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FLEXO Magazine : July 2009
PLANTS & PROCESSES Photo by Ed Freeman. 4. If your label or component is part of a larger set, try to get samples of the other printed collateral. As an example, if your company is printing pressure-sensitive labels and the product will be sold in a six-pack, try to get samples of that to see how your colors/components will look with the other packaging. 5. Make sure standard viewing conditions are agreed to in advance as well. Usually the standard is natural 5,000k lighting, but many products are sold in convenience stores under fl uorescent lighting. These lamps come in several different color frequencies. Get agreement on light source in advance. 6. Submit ink swatches with a report showing the Pantone chip if specifi ed, Ink manufacturer, brand, ideal printing densities and CIELAB readings as well as ink formulation along with substrate and varnish info. This will help your press operator as well. If there is a color shift requested, you can show when and where the shift was made. 7. Make sure that you gather all color and proof signatures in advance of the pressrun. While this sounds obvious, if there are several revisions, the approved one can be misplaced easy. Brand manager attendees may be fresh out of business school. It’s possible that the person or persons in charge of 32 FLEXO JULY 2009 the brand you are printing may not have any printing experience. These kinds of people can benefi t most from a short course in fl exographic printing and a tour of your facility while their job is being set-up. Have your art director talk about how different kinds of effects are achieved for your process. While it would be better to have these conversations in advance of the run, this will keep them occupied while your team works. Packaging staff production managers, design agencies or the prepress providers who work for the brand managers probably know printing a little better or have spent time on press and have been working directly on the project in advance of the job. These people can benefi t from a short presentation on your unique abilities or processes that make your company stand above the competition. Prepress and plate providers should have worked with your internal art staff on fi ngerprinting presses well in advance of the print date. More and more, major consumer products companies (CPCs) farm out this task and service bureaus are trending toward offering package design. Prepress providers who attend pressruns are experts in printing, but also have the ability to remotely direct prepress moves if the job is not working. They should be treated like part of the extended production team. www. f le xography. org
Sustainable Spring 2009