by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
FLEXO Magazine : July 2009
PLANTS & PROCESSES BUYERS BRIEFING Photo courtesy Diageo North America. Color in Question Brand Owners Continue Discussion Initiated at Forum 2009 Y ou asked for it (literally)! And FFTA’s 2009 Annual Forum delivered, when three brand managers from leading consumer products companies (CPCs), along with their respective partner brand management/prepress provider fi rms, sat before an audience of printers/converters in the Prepress Session on Monday, May 4. Mark Coffman (Dixie Graphics) and Randy Butler (Printpack Inc.) co-chaired the session. The panel included: • Shannon Steele, Coca-Cola USA, and Mike Butler, Southern Graphics Systems • Jim Breitung, Sara Lee Corp., and Dan Dietrich, formerly of Schawk Inc.* • Kevin Chop, Diageo, and Greg LaFonde, Matthews Brand Solutions Some questions were given to the panel ahead of time, others were submitted on the fl y during the presentations (see FLEXO June, page 40). But with just two hours available and several hundred in attendance, only a fraction of the questions received responses. Enter, FLEXO Magazine. What follows are the large major- ity of remaining, unaddressed inquiries submitted during the live event. Some were specifi c to a particular pair, others were more general. All questions—18 in total—were divided among the duos to give each its fair share of input. Q: Q: 36 What is the cost and benefi t analysis of the color management process? Chop/LaFonde: Internally at Diageo, our marketers have identifi ed color as being a primary premium cue as it relates to a premium product in our consumers’ minds and is a key component in the war on visibility. Color management is one of many important incentives to uphold our brands in the market. If the ∆E tolerance is less than 1.0, but it is still not a visual match, how do you judge whether it is acceptable? F LEXO Steele/Butler: The Coca-Cola North America program is a visual match fi rst, then numeric. If a color is established that is visually different than the standard at a ∆E of less than 1.0, we will attempt to provide the design manager with a representation of what could be produced during print production, so that a decision can be made up front as to whether that color should be used. Q: Q: Photos courtesy Coca-Cola. You all use ∆E CMC as your color tolerancing equation. Why not use ∆E CIE 2000? Is there a reason for the preference? Breitung/Dietrich: Yes. This is primarily because CIE 94 is a color difference specifi cation and E 2000 is a color difference equation. It is not yet a standard. Premature and/or early adoption of unsupported standards tends to drive cost into the process. Can you please speak more on the color tolerances? What are the individual L*a*b* (CH) tolerances? ∆E tolerances? Steele/Butler: We utilize a ∆E CMC tolerance which is set using a general standard that is then opened up or tightened down depending on the color and how it is perceived visually by the human eye. JULY 20 0 9 www. f l e x o g r a p h y. o r g
Sustainable Spring 2009